Outdoor Retailer Issues Industry-Wide Letter About Show's Value

Outdoor Retailer (OR), produced by Nielsen Business Media, today issued a letter to the outdoor industry about the ways OR is reducing the total cost of exhibiting at its trade events and improving the shows’ value to buyers and sellers alike. Additionally, the letter links to the results from a January 2009 survey of more than 1,500 outdoor specialty retailers with findings that demonstrate OR’s value to its attendees and exhibitors.
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SAN JUAN CAPISTRANO, Calif. – Outdoor Retailer (OR), produced by Nielsen Business Media, today issued a letter to the outdoor industry about the ways OR is reducing the total cost of exhibiting at its trade events and improving the shows' value to buyers and sellers alike. Additionally, the letter summarizes key results from a January 2009 survey of more than 1,500 outdoor specialty retailers with findings that demonstrate OR's value to its attendees and exhibitors.

The letter, written by Kenji Haroutunian, Outdoor Retailer show director, and Joe Flynn, vice president of Nielsen Business Media, and PDFs of the complete survey results or a summary of the results are available on OR's "Why Exhibit?" Web page.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the trade show from July 21-24, 2009.

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Outdoor Retailer Media Contacts:

Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com, or

Chip Smith, SOAR Communications, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com

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