Outdoor Retailer’s Project OR Announces Summer Market Participants

Top design students from across the country will participate in the third Project OR design competition at Outdoor Retailer Summer Market 2009

SAN JUAN CAPISTRANO, Calif. – April 14, 2009 - Outdoor Retailer today announced the individual students selected from leading design schools to compete in the third cycle of “Project OR.”

The 2009 Summer Market Project OR competitors are Jeanne Lynn Douglass, Cornell University; Natalie Haddox, Art Institute of California, San Francisco; Wildrose Hamilton, Colorado State University; Johana Martinez, California State University, Los Angeles; Lindsey Schuyler, Florida State University.

Project OR is a 48-hour concept-to-prototype student design competition meant to inspire innovative summer outdoor fashions and highlight Outdoor Retailer's supplier exhibitors. The contestants will participate in Project OR at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City, Utah, July 21-24, 2009.

“We have selected some of the most talented design students in the country to compete in this summer's Project OR,” said Kenji Haroutunian, Outdoor Retailer show director. “It's our hope that the contestants' varied niches and backgrounds will lead them to create fresh concepts that will help them grow as designers and offer the entire industry a new perspective on outdoor design. We are eager to see innovation in outdoor fashion continue during the third cycle of Project OR.”

Outdoor Retailer developed Project OR as an investment in the future of outdoor recreation design and to provide a forum for up and coming design talent to interface with industry leaders, while showcasing innovation in materials on the supply-side.

“I'm excited to create fashion for the outdoor industry in the midst of the people who influence the outdoor industry,” said Lindsey Schuyler, a 2009 Summer Market Project OR contestant for Florida State University, “Their input on my work will help make me a stronger designer.”

Natalie Haddox, 2009 Summer Market Project OR contestant and fashion design student at the Art Institute of California, San Francisco, said, “I have always been really interested in outdoor wear, so this competition is right up my alley. I'm looking forward to learning about the materials we'll be using and to the challenge of making a garment in 48 hours.”

The participants' biographies attest to the skills and experience they will bring to Project OR:

•Jeanne Lynn Douglass¬¬ – Cornell University senior majoring in fiber science and apparel design, two-time recipient of the Barbara L. Kuhlman Scholarship for fiber arts/wearable arts and 2009 summer intern with the Ralph Lauren Collection in New York City
•Natalie Haddox – Fashion design student at the Art Institute of California, San Francisco with a special interest in women's activewear, Stanford University graduate with a bachelor's degree in human biology, active golfer, skier, hiker and cyclist
•Wildrose Hamilton – Colorado State University third year student that enjoys bridging the gap between ready-to-wear and wearable art, participating in the Colorado outdoors and working towards her future of fashion design, textile design and illustration
•Johana Martinez – Fashion design bachelor's student at California State University, Los Angeles that designs functional garments with inspiration from nature, art and various cultures
•Lindsey Schuyler – Florida State University student pursuing a degree in fashion design and graduate of Douglas Anderson School of the Arts, where she received visual arts training in printmaking and photography

The participants' expanded biographies are available on the Project OR event page.

For more information about Project OR sponsorship opportunities or becoming a Project OR supplier, please contact Marisa Nicholson at marisa.nicholson@nielsen.com.

About Project OR
Project OR, produced and recorded live at the Outdoor Retailer trade show, is a 48-hour concept-to-prototype student design competition meant to inspire innovative outdoor concepts.

Filmed in a reality-competition type format, Project OR begins with an initial Design Brief that challenges the students to create a garment that is original, an innovative use of performance and eco-friendly materials and has a practical application for the outdoor market.

Once initial garment designs are complete, contestants turn their drawings into product using the latest fabrics, zippers and other clothing components provided by participating Outdoor Retailer supplier exhibitors. With sourcing complete, contestants spend the remainder of the 48-hour deadline at their work station (equipped with sewing machines, cutting tables, pressing equipment and tools) building their final prototypes.

Project OR's panel of judges, comprised of Outdoor Retailer-selected designers and industry trend-setters, review each contestant's final prototype and presentation on the last day of the show, July 24, to determine a winner. The winning student receives an all-expenses-paid trip to Outdoor Retailer Winter Market '10 and a profile in Textile Insight.

Show attendees are encouraged to follow the students' progress in designated areas throughout the show and via streaming video on the OR website. Attendees can submit their vote, via a ballot box by the contestant work stations, for the Project OR People's Choice Award.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the Open Air Demo Pineview Reservoir (near Odgen, Utah) on July 20, 2009, followed by the Outdoor Retailer Summer Market at the Salt Palace Convention Center from July 21-24, 2009 in Salt Lake City, Utah.

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Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com


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