Outdoor Retailer SM Show Hosts Paddlesports Industry-Specific Events - SNEWS

Outdoor Retailer SM Show Hosts Paddlesports Industry-Specific Events

Whitewater demos, a Boat Loft display, the Paddlers Zone, industry happy hours and a paddlesports seminar will help bring the paddlesports industry together at Summer Market
Author:
Updated:
Original:

SAN JUAN CAPISTRANO, Calif. – May 20, 2009 – Outdoor Retailer today announced the paddlesports-specific events and features available to paddlesports industry attendees at the 2009 Outdoor Retailer Summer Market Expo and Open Air Demo July 20–24.

“Community is an especially important element of the Outdoor Retailer show to the paddlesports business,” said Kenji Haroutunian, Outdoor Retailer show director. “As important as it is to have opportunities for partnership bridging across categories, it is equally important to rub elbows with your peers and partners at the specialty core of your business. What we're doing for paddlesports reflects our approach to highlighting the community aspect of the show for all of the market sectors that gather here.”

Michael Duffy, sales and marketing director of Kokata Watersports Wear said, “Outdoor Retailer has always provided a return on investment in tough economic times. The paddlesports-focused programming for the 2009 Summer Market will definitely contribute to the show's value. Strengthening relationship with our dealers is important to us, and we plan to bring our sales, marketing and design teams to the show so they build face-to-face relationships with our customers, media and the industry as a whole.”

Open Air Demo
For the first time at Open Air Demo, the paddlesports industry will be able to demo whitewater boats in their element on the Whitewater Experience on the supercharged Ogden River, just down river from the Pineview Reservoir. On the heels of a successful and valuable first-time event at Open Air Demo 2008, Outdoor Retailer will also host its second annual Wasatch Whitewater Chute-Out, showcasing a variety of paddlesports products in the whitewater conditions they were built for. Retailers participating in the chute-out will paddle down a Class III+ rapid while maneuvering around sponsored kayakers determined to knock them off their route.

Boat Loft
Outdoor Retailer's new Boat Loft display on the Calvin L. Rampton Salt Palace Convention Center Mezzanine gives show attendees the opportunity to compare boats of various brands while they are displayed side-by-side. This is an affordable extension to paddle boat makers' floor exhibit and helps make the cost of exhibiting boats more manageable.

Paddlers Zone
On the show floor, the Paddlers Zone, managed by Outdoor Retailer and Paddler Magazine, will be available to all members of the paddlesports industry to gather, rest their feet and watch paddlesports videos on a large screen TV. The area will also offer resources and ideas on display and merchandising, previews of the latest in boat technologies and innovations and space for industry group activities.

Paddlesports Industry Happy Hours
Paddler Magazine will host a Paddlesports Industry Happy Hour in the Paddlers Zone on Tuesday, the first day of the Summer Market Expo, from 5 p.m. to 6 p.m. Several blocks of the nearby Pierpont Ave. will be closed off for the Outdoor Retailer Industry Party that will follow from 6 p.m. to 8 p.m.

Outdoor Retailer will host the second Paddlesports Industry Happy Hour of Summer Market on Wednesday, July 22 from 6 p.m. to 8 p.m. at the Sandbar Mexican Grill at 122 West Pierpont Ave., Salt Lake City, Utah, 84101. This happy hour is a party featuring an industry awards presentation for innovation and excellence in the paddlesports market. The Industry Happy Hours give industry attendees the opportunity to network and exchange ideas with their colleagues.

Paddlesports 360 Seminar
Before the show opens on Thursday, the paddlesports industry will be able to attend the Paddlesports 360 seminar, 8 a.m. to 9 a.m. During this discussion, Lee Hart, president of Brand Amp., will moderate a panel of six industry leaders as they share their insights on how to navigate business in a murky economy and ways to capitalize on Americans' resurgent interest to spend their leisure time closer to home. Panelists will include representatives from Leisure Trends Group, Outdoor Industry Foundation, Rutabaga and other industry thought leaders.

The Outdoor Retailer Summer Market is the outdoor recreation industry's largest event hosting more than 21,000 attendees including CEOs, industry leaders, outdoor and summer sports manufacturers, 6,000+ retailers, athletes and media. To register for OR Summer Market, please click here.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the trade show from July 21-24, 2009.

# # #

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801.523.3730(wk)/ 817.929.8123(cell), mlansford@soarcomm.com
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com

Related

OIA and Outdoor Retailer Express Concern over New Paddlesports-Specific Trade Show

SALT LAKE CITY - July 22, 2009 - In response to the recent announcement by Canoe & Kayak Magazine about its new paddlesports trade show slated for September in Minneapolis, Minn., Frank Hugelmeyer, president of Outdoor Industry Association (OIA) and Joe Flynn, vice president of ...read more

Outdoor Retailer & Paddle Council Strengthen Paddlesports

SAN JUAN CAPISTRANO, Calif. - June 24, 2010 - Outdoor Retailer (OR) and the Paddle Council, a coalition of top paddlesports manufacturers, retailers and stakeholders, have worked together to meet the needs of the paddlesports industry and strengthen the paddlesports presence at ...read more

“Outdoor Recreation Tribal Gathering” at Outdoor Retailer

SAN JUAN CAPISTRANO, Calif. – July 7, 2009 – To foster growth, collaboration and comradery within the outdoor recreation industry, Outdoor Retailer (OR) continues to develop business community centers for specific segments in the active outdoor marketplace, concentrating ...read more

Outdoor Retailer to Host Inaugural Merchandising Tours, Summer 2009

SAN JUAN CAPISTRANO, Calif. – June 11, 2009 – This summer Outdoor Retailer will host merchandising tours and awards at its Outdoor Retailer Summer Market, held at the Salt Palace Convention Center in Salt Lake City, Utah, July 21-24, 2009. In two different tours, each ...read more

Outdoor Retailer Issues Industry-Wide Letter About Show's Value

SAN JUAN CAPISTRANO, Calif. – Outdoor Retailer (OR), produced by Nielsen Business Media, today issued a letter to the outdoor industry about the ways OR is reducing the total cost of exhibiting at its trade events and improving the shows' value to buyers and sellers alike. ...read more

IMBA Hosts Mountain Biking Hub at Outdoor Retailer Summer Market

Boulder, CO - July 21, 2010 - The International Mountain Bicycling Association (IMBA) will host a new addition, the Mountain Biking Hub, in the Endurance Zone at Outdoor Retailer Summer Market, to be held at the Salt Palace Convention Center in Salt Lake City, Utah, on Aug. ...read more

Outdoor Retailer to Host Sixth Annual Winter Market Fashion Show

SAN JUAN CAPISTRANO, Calif. - Dec. 10, 2008 – Outdoor Retailer today announced its Winter Market Fashion Show presented by Woolrich will take center stage at the Outdoor Retailer “Winter Exposure” Winter Market Industry Party on January 22, 2009 from 6-8 p.m. at the Grand ...read more

Trade Association of Paddlesports to Exhibit at Outdoor Retailer

SAN JUAN CAPISTRANO, CALIF. – Outdoor Retailer, the leading outdoor industry trade event today announced that the Trade Association of Paddlesports (TAPS) will have a strong presence at this year's Winter Market in Salt Lake City. According to Michael Pardy, executive director ...read more

Outdoor Retailer to Host Inaugural Avalaunch Winter Market Awards

Outdoor Retailer to Host Inaugural Avalaunch Winter Market Awards Nominations accepted until January 6, with final voting beginning January 10 SAN JUAN CAPISTRANO, Calif. – January 4, 2012 – Created to honor those who have broken new ground in the snowsports industry, Avalaunch ...read more