OIA and Outdoor Retailer Express Concern over New Paddlesports-Specific Trade Show

In response to the recent announcement by Canoe & Kayak Magazine about its new paddlesports trade show slated for September in Minneapolis, Minn., Frank Hugelmeyer, president of Outdoor Industry Association (OIA) and Joe Flynn, vice president of Nielsen's Sports Group, owner of the Outdoor Retailer trade show (OR) jointly express concern about what the new show means for the health of the industry as a whole.
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SALT LAKE CITY - July 22, 2009 - In response to the recent announcement by Canoe & Kayak Magazine about its new paddlesports trade show slated for September in Minneapolis, Minn., Frank Hugelmeyer, president of Outdoor Industry Association (OIA) and Joe Flynn, vice president of Nielsen's Sports Group, owner of the Outdoor Retailer trade show (OR) jointly express concern about what the new show means for the health of the industry as a whole.

"Both Outdoor Industry Association and Outdoor Retailer feel that a separate trade show at this time will split the industry when together we should concentrate more on growing the market," said Frank Hugelmeyer, president and CEO of OIA. "Segmented trade shows are a failing model. To introduce one while paddlesports sales are declining is detrimental to the paddlesports segment and the overall health of the industry. We are committed to working through these challenges and will be searching for a mutually beneficial solution. We will be holding strategy sessions at our upcoming Rendezvous® held in San Diego Sep 29 - Oct 01, 2009," he continued.

While there are some paddlesports-specific retailers, the majority carry lines from multiple market segments and need to be able to see a wide variety of product in one trade show venue. With the addition of a paddlesports-specific show, manufacturers and retailers will be forced to decide which show to attend, or may have to attend both, adding additional costs to their trade show budgets.

OIA and OR together have been working extensively with representatives of the paddlesports industry to address their trade show concerns. At the OR Summer Market 2009, efforts were made specifically for the paddlesports segment to expand trade show offerings and events [See Release].

"Outdoor Retailer is North America's largest gathering of active outdoor recreation manufacturers and retailers. Paddlesports exhibitors contribute greatly to the vibe and success of the show. Together with OIA, OR intends to work with a unified voice from the paddlesports industry to address their concerns and solve any unaddressed issues," said Joe Flynn, vice president of Nielsen's Sports Group, owner of the Outdoor Retailer trade show.

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About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer trade shows. For more information go to www.outdoorindustry.org or call 303.444.3353.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees of the $46 billion dollar outdoor recreation industry on a semi-annual basis for its Winter and Summer Market shows.

The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.


Media contacts:
Karen Boe, Media Relations
Outdoor Industry Association
Mobile: 801.230.5404
Email: kboe@outdoorindustry.org

Maura Lansford
Outdoor Retailer
Mobile: 817.929.8123
Email: mlansford@soarcomm.com

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