“Outdoor Recreation Tribal Gathering” at Outdoor Retailer

Outdoor Retailer offers market-centric zones and events promote industry gatherings at Summer Market
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SAN JUAN CAPISTRANO, Calif. – July 7, 2009 – To foster growth, collaboration and comradery within the outdoor recreation industry, Outdoor Retailer (OR) continues to develop business community centers for specific segments in the active outdoor marketplace, concentrating energy in zones with like-minded exhibitors, advocacy groups, endemic media, dealer activities and athlete presentations.

These efforts will be evident during the annual Outdoor Retailer Open Air Demo and Summer Market trade show held July 20-24, at Pineview Reservoir near Ogden, Utah, and the Salt Palace Convention Center in Salt Lake City, respectively.

“Members of the ‘industry tribes' gather at Outdoor Retailer to find new connections, new resources, reinforce relationships within their core segment, as well as explore the edges of what is happening in the tangential business sectors, coming away with more market intel and acumen,” said Kenji Haroutunian, Outdoor Retailer show director. “We want to do everything we can to foster an atmosphere of new solutions that drive the retail store of the future forward and to fuel value and enhance the experience of attending OR.”

Outdoor Retailer's efforts to create a more intuitive floor plan for attendees and synergy within individual market segments are noticeable in the Climbing, Design/Sourcing, Endurance and Paddler Zones. Located around the floor and surrounded by many market-centric exhibitors, the brand neutral areas provide a networking center for relevant advocacy groups, athletes, brand reps, dealers and endemic media.

In addition to the zones, market-centric events held throughout Open Air Demo and The Expo are intended to engage retailers with fellow attendees and outdoor recreation activities, while sparking new ideas that can be implemented in their retail stores.

Some of these events and programs include:

Climbing/Mountaineering
Climbing Tours at Open Air Demo
Utah Mountain Adventures (UMA) will conduct Climbing Clinics at the OR Open Air Demo at 10:00 a.m. and 1:00 p.m. Beginner through expert-level climbers will be shuttled to various crags along the Ogden River, offering short approaches to high-quality Quartzite climbs from 5.6 - 5.13. UMA guides will equip the routes and oversee belaying, knots, etc. with safety and fun as the primary goals. Any gear needed will be provided by UMA, including shoes, harnesses, helmets, ropes and hardware. Shuttles leave from the Open Air Demo entrance.

Design/Sourcing
Source and Design Center
Outdoor Retailer's Source and Design Center consolidates raw material suppliers in one design centric area of the show floor. This dedicated area allows attendees to preview the latest outdoor market fabrics, technologies and design resources.

Source and Design Center Happy Hour
Attendees and exhibitors are invited to network during the Source and Design Center Happy Hour (MR155) on Wednesday July 22, from 4 p.m. to 6 p.m. The Happy Hour is sponsored by Outdoor Retailer, Promostyl and Fabriclink.

Project OR Summer Market
Watch up-and-coming design students compete to conceive, construct and present an outdoor garment prototype on the show floor at Outdoor Retailer. While a panel of expert industry judges selects the winning design, attendees and exhibiters get to join in by casting their vote for the People's Choice Award. Project OR will unfold in the Source and Design Center and will be available to view in episodes on the OR Web site.

Designer Seminars
Focused on designer attendees, Textile Insight and Promostyl will host design-oriented seminars previewing up and coming color pallets and design trends.

• Insight on What's Next: From Design to Dollars - How the Right Textiles Drive Retail Apparel Sales (lunch will be served courtesy of Textile Insight)
• Key Influences and Design Elements for Spring/Summer 2011

Endurance Sports at Outdoor Retailer
Endurance Sports Zone
Sponsored by Runners World, the Endurance Zone is the official home base for businesses to network, engage and show off trends in the multisport and performance market. Industry members are invited to take a break in the lounge or participate in multiple endurance activities including the Trail Runner's Uphill Challenge.

SkirtChaser Trail Run hosted by SkirtSports
Modeled after the national SkirtChaser tour, women will start first and the male “SkirtChasers” will start two minutes later. The run is approximately 2 miles with an extra “loop” for runners who just can't get enough. Participants will compete for the titles of “Queen of the Skirts” and “King of the Chasers,” along with prizes. The 2009 SkirtChaser Trail Run will take place at Pineview Reservoir at 11 a.m. on July 20.

Outdoor Retailer Endurance Sports Party presented by Trail Runner
Members of the endurance sports world are invited to unwind and network at the Outdoor Retailer Endurance Sport Party presented by Trail Runner, at The Hotel (155 W 200 S), on Thursday July 23, from 6:00 p.m. to 8:00 p.m.

Paddlesports at Outdoor Retailer
Open Air Demo
At the Open Air Demo held at Pineview Reservoir, attendees can check out the latest flat water kayak, canoe and stand up paddleboard products on the lake.

For the first time at Open Air Demo, the dealers and media will be able to demo whitewater boats in their element on the Ogden River, just down river from the Pineview Reservoir.

Outdoor Retailer will host its second annual Wasatch Whitewater Chute-Out, showcasing a variety of paddlesports products in the whitewater conditions they were built for. Retailers participating in the chute-out will paddle down a Class III+ rapid while maneuvering around sponsored kayakers determined to knock them off their route. The Chute-Out will be held July 20, from 10 a.m. to 1 p.m. on the Ogden River just downriver of the Open Air Demo.

Boat Loft
Outdoor Retailer's new Boat Loft display on the Salt Palace Convention Center Mezzanine gives show attendees the opportunity to compare boats of various brands while they are displayed side-by-side.

Paddlesports Industry Happy Hour
Paddler Magazine will host a Paddlesports Industry Happy Hour in the Paddlers Zone on Tuesday, July 21, the first day of the Summer Market Expo, from 5 p.m. to 6 p.m.

Paddlesports Industry Networking and Awards Party
Outdoor Retailer will host the Paddlesports Industry Networking and Awards Party on Wednesday, July 22, from 6 p.m. to 8 p.m. at the Sandbar Mexican Grill at 122 West Pierpont Ave., Salt Lake City, Utah, 84101. This gathering of the paddlesports tribe is a party featuring an industry awards presentation for innovation and excellence in the paddlesports market.

Paddlesports 360 Seminar
Before the show opens on Thursday, July 23 the paddlesports industry is invited to attend the Paddlesports 360 seminar, 8 a.m. to 9 a.m. During this discussion, Lee Hart, president of Brand Amp., will moderate a panel of six industry leaders as they share their insights on how to navigate business in a murky economy and ways to capitalize on Americans' resurgent interest to spend their leisure time closer to home. Panelists will include representatives from Leisure Trends Group, Outdoor Industry Foundation, Rutabaga and other industry thought leaders.

For more information about the many events, seminars and activities surrounding the Outdoor Retailer Expo and Open Air Demo please visit the Events & Seminars section of the Outdoor Retailer Web site.

In addition to the comprehensive event schedule in the OR Show Dailies, hour-by-hour updates of exhibitor giveaways, autograph signings, free beer, events and after-hour parties are available by following the Outdoor Retailer Twitter account, Twitter.com/ORShowLive.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the Open Air Demo Pineview Reservoir (near Odgen, Utah) on July 20, 2009, followed by the Outdoor Retailer Summer Market at the Salt Palace Convention Center from July 21-24, 2009 in Salt Lake City.
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MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801-523-3730, 817-929-8123 (cell), mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, 801-597-7515 (cell), csmith@soarcomm.com

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