Outdoor Product Sales Improve in July - SNEWS

Outdoor Product Sales Improve in July

Author:
Updated:
Original:

FOR IMMEDIATE RELEASE

For more information contact:
Avery Stonich
Outdoor Industry Association
303.327.3511
astonich@outdoorindustry.org

Julie Arnett
The SportsOneSource Group
303.997.7302
jarnett@sportsonesource.com

Outdoor Product Sales Improve in July

Solid Growth in Apparel and Hardgoods Drive Positive Outdoor Product Sales

Boulder, Colo., August 12, 2013 — Sales of outdoor products increased 2.6 percent in fiscal July to $810.3 million, according to the latest monthly sales report from OIA VantagePoint™. Outdoor Hardgoods continued its solid sales trend, and Apparel sales posted a strong increase. Footwear, however, struggled once again. The National Accounts Internet and Discount/Mass trade channels again provided the strongest growth in outdoor product sales, but Specialty Internet also increased for the four-week period ended Aug. 3, 2013.

Outdoor Apparel sales increased 9.5 percent to $152.4 million for the month, a noticeable acceleration from June’s 1.9 percent increase. The growth in apparel was driven primarily by increases in Outdoor Outerwear sales — much of it pre-season liquidation — and, to a lesser extent, Outdoor Raingear and Outdoor Sportswear. Sales of Outdoor Active Bottoms remained weak for the month, especially Outdoor Active Shorts.

Outdoor Footwear sales posted a steeper decline in July versus the recent trend, down 12.4 percent to $190.0 million for the four-week month. Most Outdoor Footwear categories declined for the month, with the exception of Technical Hiking, which was the only primary category to post positive growth.

Sales of Outdoor Hardgoods increased 7.9 percent to $467.9 million, a similar level of growth seen in fiscal June. Most Hardgoods categories increased over the comparable month last year, with the exception of the Trailers/Racks category, which declined in the mid-single-digits. Sales of Camping Equipment, one of the largest segments within Outdoor Hardgoods, maintained a strong growth rate for the month.

The National Accounts Internet and Discount/Mass channels continued to gain share of outdoor product sales for the month. National Accounts Internet accounted for 7.8 percent of all Outdoor Product sales while Discount/Mass Retailers accounted for 7.1 percent of the channel sales tracked by SportScanInfo for OIA VantagePoint™ (each up from 6.0 percent in July 2012). Specialty Internet also gained share for the month to account for 6.3 percent of sales, up from 5.5 percent in July 2012.

Final results for the month are published monthly in the OIA VantagePoint™ monthly trend report, available free of charge to Outdoor Industry Association® (OIA) members. For more information about becoming an OIA member, visit outdoorindustry.org/join or contact the OIA membership team at 303.444.3353.

OIA VantagePoint is the first and only “full market” weekly point-of-sale data reporting platform built specifically for the outdoor industry. OIA VantagePoint monthly trend reports provide the broadest and most timely view of outdoor product sales available. Category reports are available at no charge to Outdoor Industry Association members and provide comprehensive visibility into the outdoor marketplace by tracking weekly point-of-sale data from more than 10,000 retail doors and websites that carry outdoor products, including nearly 450 specialty locations. It is the broadest view of both brick-and-mortar and Internet sales of outdoor products available in the market. In-depth sales information is available online within four days of the prior-week close — a competitive advantage for businesses, who can shift critical resources and react quickly to ever-changing consumer preferences.

Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.

The SportsOneSource Group
The SportsOneSource Group is a full service market research company delivering solutions through consumer insight research, retail insight research and retail point-of-sale trending and analysis. The company provides the most reliable, timely and comprehensive sports and outdoor industry information available in the market today. SportScanInfo, SGB Performance, and OIA VantagePoint are through a proprietary SportsOneSource technology platform developed to compile, aggregate and disseminate aggregated retail point-of-sale trending information. The SportsOneSource Group also publishes the Sports Executive Weekly and The B.O.S.S. Report executive newsletters, along with the SGB and SGB Performance print publications and their related online, email and digital products. For more information about The SportsOneSource Group or OIA VantagePoint™, call 303.997.7302 or email OIAVantagePoint@SportsOneSource.com.

# # #

Related

Outdoor Product Sales Improve in August

FOR IMMEDIATE RELEASE For more information contact: Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Improve in August Solid Growth in Apparel and ...read more

Outdoor Product Sales Decline in May

FOR IMMEDIATE RELEASEFor more information contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Decline in MayHardgoods Continues Solid Growth ...read more

Outdoor Product Sales Post Slight Gains in April

FOR IMMEDIATE RELEASE For more information contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Post Slight Gains in April Hardgoods the Bright ...read more

Outdoor Product Sales Post Solid Gains in March

FOR IMMEDIATE RELEASE For more information contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Post Solid Gains in March Footwear Turns ...read more

Outdoor Product Sales Flat in September

FOR IMMEDIATE RELEASE For more information contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Julie ArnettThe SportsOneSource Group303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Flat in SeptemberSolid Apparel and Hardgoods ...read more

New Social Responsibility Toolkit Aims to Help Outdoor Companies Improve Operations

For Immediate Release Media contact: Avery StonichOutdoor Industry Association 303.327.3511 astonich@outdoorindustry.org New Social Responsibility Toolkit Aims to Help Outdoor Companies Improve OperationsGuidelines Developed by the Outdoor Industry Association® Sustainability ...read more

Outdoor Product Sales Flat Again in October

For more information contact: Kate Fielder Starview Strategies 435.640.6110kate@starviewstrategies.com Julie Arnett The SportsOneSource Group 303.997.7302jarnett@sportsonesource.com Outdoor Product Sales Flat Again in OctoberAnniversary Effect of Superstorm Sandy Holds Hardgoods ...read more

Outdoor Industry Association May Outdoor University Curriculum Announced

FOR IMMEDIATE RELEASE Media contact:Avery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Outdoor Industry Association® May Outdoor University® Curriculum AnnouncedLive Sessions and Newly Released Recordings Explore a Wide Range of Business Issues ...read more

Outdoor Industry Association® Launching Equipment Index Pilot

FOR IMMEDIATE RELEASE Media contactAvery StonichOutdoor Industry Association303.327.3511astonich@outdoorindustry.org Outdoor Industry Association® Launching Equipment Index PilotFree Webinar on May 16 to Introduce Tool that Measures Hardgoods Product Sustainability Boulder, ...read more