Lausanne, Nov 2 – LifeStraw® Steel, a new LifeStraw product designed to celebrate the brand’s 10th anniversary, is now available to consumers throughout North America. The personal water filter is an advanced version of the LifeStraw filter introduced in 2005. It updates the original LifeStraw personal water filter with a sleek, durable, steel exterior and two-stage water filtration process which reduces chlorine, bad taste and odor in addition to removing bacteria and protozoa.
LifeStraw Steel is an ideal gift for outdoor enthusiasts and international travelers. It is also appreciated by socially-conscious individuals -- for each LifeStraw Steel purchased, one school child in rural Kenya receives safe water for an entire school year.
The LifeStraw Steel is lightweight and portable, weighing just four ounces and measuring eight inches long by one inch wide. In the first stage of the two-stage filtration process an activated carbon filter traps chlorine, while the second stage features hollow fiber technology to trap pathogens, and let only filtered water escape. LifeStraw Steels meets US FDA standards, is chemical free and requires no electrical power or batteries.
The launch of LifeStraw Steel coincides with the second annual mass distribution of high-volume LifeStraw® Community purifiers to schools in western Kenya without access to safe water on school grounds. This distribution is made possible through LifeStraw’s program, Follow the Liters. Through this program, a portion of the revenue from each LifeStraw® consumer product sold is used to provide one school child in a developing country with safe drinking water for an entire school year.
On November 2, the same day that LifeStraw Steel was launched, this year’s Follow the Liters distribution program began in rural Kenya. Over a seven-day period, 14 teams including trained health workers, are visiting 330 schools in Kenya’s western province to distribute 2,549 LifeStraw Community water purifiers and educate students and teachers on safe water practices. Combined with last year’s distribution, more than 361,000 school aged children in the region now have sustainable access to safe water.
Vestergaard’s exclusive North American distributor, EarthEasy Sustainable Solutions, has been a valued partner in the Follow the Liters program. EarthEasy is a family owned company that provides products for environmentally sustainable living.
LifeStraw Steel is available for sale on www.lifestraw.com and will be available in retail stores throughout North America and through e-tailers. The suggested retail price of LifeStraw® Steel is $59.99.
The first LifeStraw water filter was introduced by Vestergaard in 2005 for public health use in developing countries. The filter converts microbiologically contaminated water into safe drinking water that meets US EPA standards for water quality. Since then, the LifeStraw brand has expanded to include additional water filters and purifiers with more features (e.g., higher volume, safe water storage) for use in households, clinics and schools. In 2011, Vestergaard began selling its LifeStraw filters to consumers in North America for use in outdoor sports and recreation. Since that time, the brand has expanded the product portfolio for this market. The simple, easy-to-use, durable design that makes LifeStraw products so effective in harsh conditions is also what makes it so appealing to developed world consumers.
LifeStraw® is manufactured by Vestergaard (www.vestergaard.com), a Swiss-based global company dedicated to improving the health of disadvantaged people with game-changing solutions that fight diarrheal disease, malaria, HIV/AIDS, and neglected tropical diseases. In addition to LifeStraw products, the company manufactures PermaNet, the leading long-lasting insecticidal bed net that helps prevents malaria and ZeroFly products to enhance food security.
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