(Portland, OR) – September 23, 2016 – Portland-based apparel brand Nau returns to the East Coast with the announcement of a holiday pop-up shop in New York City. Following the successful opening of its hometown flagship at the end of the last year, the Manhattan location is the next step in Nau’s buzzed about return to brick-and-mortar retail. Located on Mott Street in the city’s downtown Nolita neighborhood, the 1,500-square foot pop-up location is the brand’s first New York outpost since it launched its temporary SoHo space in 2009. The Nau New York pop-up opens this week with a grand opening celebration marked for October 13, 2016.
“Our team in Portland has always viewed New York City as our East Coast sister and we are excited to call the city home to our second North American retail location,” said Mark Galbraith, general manager at Nau. “Joining our flagship stores in Portland and Seoul South Korea, this New York door signals the strengthening of our global retail presence as we look to expand our direct to consumer footprint, increase brand awareness, and create local connections within key, culturally influential cities.”
The Nau New York pop-up opens to the public with a full selection of sustainable basics and outerwear essentials from the brand’s Fall-Winter 2016 collection. Inspired by the intersection of natural and urban landscapes and built for transitional seasonality, the new product offering features use of lightweight recycled down fills and new wool materials, as well as silhouettes that bring mobility and comfort suited for travel and everyday active urban lifestyles. The store will also carry a selection of product from like-minded partners, such as Nudie Jeans and Millican , among others. Items in the store will range in price from $45.00 to $545.00.
“Local consumers share our vision for versatile and style driven apparel as their lives cross many paths and experiences, from biking across the Manhattan bridge during their morning commute, to heading upstate for a weekend escape,” adds Keri Saul, retail director at Nau and New York native. “Nau is a brand that New York City is ready for and needs.”
Nau New York
262 Mott Street
New York, New York 10012
Hours: Sunday, 11:00 a.m. – 7:00 p.m.; Monday – Saturday, 10:00 a.m. – 8:00 p.m.
At Nau, you’ll find a passionate group of idealists, doers, experts and seekers who make clothing that’s essential to the way you live – versatile, sustainable, timeless, refined. To learn more about Nau, please visit www.nau.com .