(Boulder, CO) March 23, 2017 – Swedish outdoor brand Fjällräven expands its Boston footprint with the opening of a new brand center in Cambridge, Massachusetts. The store is the brand’s second retail location in the Boston Metro region and its 18th location in North America. Since first opening shop on Newbury Street in 2013, Fjällräven has quickly become a top destination for not only outdoor enthusiasts, but for locals in search of versatile wears to brave New England’s unpredictable weather. The 2,000-square foot Cambridge store will offer an assortment of the brand’s functional products while exemplifying what Fjällräven has stood for since 1960: making the outdoors accessible to more people at all experience levels.
“We are excited to add the new Cambridge location to our New England brand center base,” said Nathan Dopp, president of Fjällräven North America. “With the success of our Newbury Street location and strong independent retailer base, we know the avid outdoor consumers in the Cambridge community will welcome us to the neighborhood. As with all of our brand centers, we hope this location provides an opportunity for outdoor consumers to meet, shop, share about their last adventure, and perhaps even experience a bit of Sweden.”
The Cambridge store will carry a curated assortment of sustainable outerwear, apparel, backpacks, accessories and gear for men, women and kids, designed in Sweden and worn around the world. Many original products, such as the Greenland Jacket crafted from the brand’s signature waxed G-1000® fabrication, balance urban and outdoor sensibilities. Newer products such as the Eco-Shell® collection, a complete line of fluorocarbon-free hardshells built using recycled polyester, will further introduce local fans to sustainable alternatives to traditional performance outerwear. Further adding to the brand experience, the location will be staffed with a dedicated team of gear experts to help customers find the perfect Fjällräven fit no matter the intended activity. Camping to hiking, and travel to trekking, there is a curated, designed assortment for all adventure needs.
To celebrate its expanding Boston footprint, Fjällräven welcomes consumers to celebrate its grand opening weekend from March 24 – 26, 2017. Join in the new store for live music, waxing demonstrations, gear giveaways, complementary food and drink, and special promotions. For more information, please visit: https://www.fjallraven.us/pages/events.
63 Church Street, Cambridge, MA 02138
Store Hours: Monday – Saturday 10:00 a.m. – 8:00 p.m.; Sunday 11:00 a.m. – 6:00 p.m.
In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and functional design, while staying true to its mission of developing timeless and durable outdoor equipment and apparel, acting responsibly towards people, animals and nature and inspiring people to get outside. Today, the company has presence in over 40 countries worldwide. For more information, please visit www.fjallraven.us.