For Immediate Release:
The Walton Works
Native Eyewear Creates Partnership with MiiR
Denver, CO (DATE, 2013) - Native Eyewear and MiiR recently created a partnership to help provide clean water for those who need it most. In a “gift with purchase” campaign, Native Eyewear purchasers will also receive a MiiR water bottle and provide one person with clean, safe drinking water for a year.
Beginning May 1, 2013, the partnership between Native and MiiR takes form at select retail partners. Both brands are committed to 6000 units which equivocates 2-3 projects in Liberia.
“Our commitment to 6000 water bottles allows MiiR to build 3 water wells in countries throughout Africa,” says Kevin Karch, Vice President of Sales for Native Eyewear. “We'll be starting the offering on May 1st and it will run through the spring and summer while supplies last. We know water is an important part of life, especially on those days where you're hiking a mountain, biking a trail and you need to quench your thirst – we often take it for granted. Nearly a billion people struggle to survive everyday because they don't have access to clean, safe drinking water. This partnership is a way for us to help.”
“We are excited to partner with Native Eyewear to bring clean and safe drinking water to those in need,” says Bryan Pape, CEO of MiiR. “We love collaborating with premier brands that share our ethic of helping others. We know Native customers will be delighted with the quality of our hydration line. Also included in every MiiR bottle is an impact bracelet with a unique tracking number. Once registered, this number links the customer's bottle to one of the water projects Native helped fund.'
To learn more about MiiR, visit: http://www.miir.com/v/aboutus.asp
About Native Eyewear
Native Eyewear makes polarized sunglasses for adventurers of all types with the vision to navigate any terrain in any type of sunlight. Featuring interchangeable polarized lenses, exceptional grip & comfort and ultra-light frame technology; Native sunglasses are the perfect companion for seeing the path ahead. Whether you’re approaching the mountain, the water, the trail or the asphalt, you’ll be ready. So go ahead—go Native. http://www.nativeyewear.com.
At MiiR, we redefine the status quo by empowering you to close the gap between your wants and others’ needs. Our products are crafted to exhibit iconic design while maintaining the highest level of functionality. By purchasing from MiiR, you promote a model of sustainable giving with tangible purpose.