MYSTERY RANCH Hires New Rep Force for Eastern Canada

Classic Black

MYSTERY RANCH, an industry-leading pack company built on a heritage of function, comfort, quality and durability, announced today that it has retained a new sales agency, led by Frédéric Simard, based in Ste Therese, Quebec, Canada, to represent its Mountain and Hunting divisions in QC, ON, MB, NB, NL, NS, PE. Both categories of backpacks, daypacks, every day carry bags and accessories debuted in Spring 16 in approximately 80 retail stores across the USA and Canada. The 40-year heritage behind the packs and several awards including a Backpacker’s Editors’ Choice award contributed to a successful first year at retail for the brand.

“We are really excited to have Frédéric join our team to cover Eastern Canada,” says Alex Kutches, vice president of Sales and Marketing. “It is great to have a reputable, experienced addition to our team in Quebec to help share the brand story and gain placement at the right specialty accounts throughout Quebec, Ontario, Manitoba and the Maritimes,” Kutches continues.

“Frederic Simard has been in the business for many years and has a strong set of relationships and technical knowledge to be solid contributor to our team of sales agencies across North America. We are proud to have him join our team,” adds Kutches.

Frédéric Simard can be reached at , (514) 216-5346


Founded in 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: #BuiltForTheMission

Media Contact – Mountain:

Paige Boucher Inside/Out Communications


Media Contact - Hunting

Jack Gavin, Providence Marketing Group