MYSTERY RANCH Hires New Rep Force in the Great Lakes Region

Classic Black

Bozeman, MT. – MYSTERY RANCH, the industry-leading pack company built on a heritage of function, comfort, quality and durability, has retained the Manitou Sales Group, led by Aaron Wilmers to represent its Mountain category in Michigan, Ohio, Indiana and Kentucky. Wilmer joins Mystery Ranch as the company heads into its second year selling the new Mountain Category of backpacking, climbing and everyday carry packs and bags, which can be found in approximately 100 retail stores across the USA and Canada. Mystery Ranch has recently expanded its Mountain category to include ski and snowboard packs which will debut at retail in Fall 2017.

“We are thrilled to add Aaron Wilmers and his team as representatives of our brand in the Great Lakes. Their resume, customer relations, and long history made it abundantly clear they are the right fit for us and the right fit to better serve our loyal customer base in the region, ” says Ben Nobel, North American sales manager for Mystery Ranch Mountain category.

Led by Wilmers and based in Traverse City, Michigan, the Manitou Sales team also includes Abby Chatfield and Jeremy Smith. Other brands represented by Manitou include Kavu, Western Mountaineering and Hydroflask.

Aaron Wilmers can be reached at, 810.441.0018


Founded in 2000, MYSTERY RANCH is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: #BuiltForTheMission