Moving Comfort® Stops the Bounce for Spring 2012

Moving Comfort is pleased to announce Jubralee, the first bra developed and wear tested in the company’s biomechanics lab from prototype to production.

Seattle, WA – July 26, 2011 – Moving Comfort, leader in sports bras and women's-specific performance apparel is pleased to announce Jubralee, the first bra developed and wear tested in the company's biomechanics lab from prototype to production. Jubralee combines the best features from Moving Comfort's top selling styles to create a state-of-the-art, high impact bra featuring hidden side and under bust support, front adjustable straps and, subtle-contour cups.

“We are so excited to introduce Jubralee,” said Julie Baxter, vice president of Moving Comfort. “Having our biomechanics lab at our headquarters has allowed us to take our sports bra development to the next level, blending scientific analysis and wear tester feedback in real time. Jubralee gets our highest stamp of approval - girlfriend tested, lab approved™!”

Jubralee utilizes a unique combination of encapsulation, compression, and elevation to deliver unmatched support and comfort in a flattering, streamlined, and sporty design. Consider this:

• In one hour of aerobic exercise, an unsupported 34D breast moves about 1,000 vertical feet. Jubralee reduces vertical motion by roughly 450 feet, the height of a 45-story building. (Source: Moving Comfort Biomechanics Testing Research, 2011)

• The acceleration (how quickly the breast stops and starts) of an unsupported 34D breast is approximately 2.9g. Compare this to airplane take off and landing accelerations ranging from 1.7 to 2.1g. Moving Comfort's Jubralee cuts breast acceleration in half, minimizing pain during exercise. (Source: Moving Comfort Biomechanics Testing Research, 2011)

It's all in the details! Moving Comfort Jubralee features:
• Hidden side and under bust support
• Shaped front adjustable straps with concealed hook-and-loop closure
• Seam-free interior molded cups
• Subtle-contour shape cups
• Interior front yoke
• Sizes: 30-40 B-E; 42-44 C-DD
• Colors: Sunset/Red Hot/Starfish, Flamingo/Grape Soda/Purple Haze, Bahama Blue/Night Sky/Beach Glass, White, Black
• MSRP: $54

With Jubralee, Moving Comfort sets a standard for all future sports bra development with testing conducted in their labs from the early prototype stage through production. Jubralee will debut at Outdoor Retailer Summer market, August 2011 with a special biomechanics presentation Thursday and Friday at 11 am and 2 pm. Jubralee will be available to consumers January 2012.

About Moving Comfort
Established in 1977 with the first women's running short, Moving Comfort designs, develops, and delivers best-in-class sports bras and innovative fitness apparel that support, flatter, and inspire women to achieve their own unique personal bests. Headquartered in Seattle, Washington, Moving Comfort is a division of Brooks Sports, Inc. Visit for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (/movingcomfort).

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