Moving Comfort Announces Support Your Girls® Pink Project 2010

Moving Comfort is pleased to announce Support Your Girls® Pink Project 2010. In honor of October National Breast Cancer Awareness Month, Moving Comfort will donate five dollars from the sales of Support Your Girls Tees to Bright Pink.
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Bothell, WA – September 20, 2010 – Moving Comfort, industry leader in sports bras and women's-specific fitness apparel, is pleased to announce Support Your Girls® Pink Project 2010, the latest installment of their successful philanthropic campaign. In honor of October National Breast Cancer Awareness Month, Moving Comfort will donate five dollars from the sales of their limited edition Support Your Girls Tees ($30.00 MSRP) to Bright Pink.

Based on the success of last year's campaign, Moving Comfort has doubled their offerings with the design of two new tees in hot pink and deep aubergine. The tees boldly feature the words “Support Your Girls”, shadowed by Moving Comfort's mantra, a fit woman is a powerful ®.

“We are honored to continue our partnership with Bright Pink through the Support Your Girls 2010 campaign,” says Julie Baxter, Vice President of Moving Comfort. “Bright Pink provides young women with the tools to take control of their breast and ovarian health. This proactive approach fosters ‘fit and powerful' women nationwide, a mission that is near and dear to our hearts at Moving Comfort.”

Support Your Girls tees will be available October 1, 2010 in stores nationwide and online at www.movingcomfort.com/supportyourgirls. Visit www.movingcomfort.com/supportyourgirls to purchase on line or to find a complete list of participating retailers.

About Bright Pink
Bright Pink (www.bebrightpink.org) was founded by Lindsay Avner who, upon graduating from college, learned that she tested positive for a mutation on the BRCA1 gene, an inherited alteration in the gene that can carry with it up to an 85% increased risk of breast cancer. Vowing not to let the disease strike her, as it had three generations before her, she opted to have a bilateral prophylactic mastectomy, one of the youngest patients to opt for the procedure. Lindsay's personal experience inspired her to create Bright Pink, a national non-profit organization that strives to enlighten and empower high risk, young women to take control of their breast and ovarian health by providing education, support and a sense of community for a better, brighter future.

About Moving Comfort®
Established in 1977 with the first women's running short, Moving Comfort designs, develops, and delivers best-in-class sports bras and innovative fitness apparel that support, flatter and inspire women to achieve their own unique personal bests. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information.

A Fit Woman is a Powerful Woman®! Spread the Word.

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