Moving Comfort® Unveils Spring 2010 Apparel - SNEWS

Moving Comfort® Unveils Spring 2010 Apparel

Moving Comfort is pleased to introduce their Spring 2010 apparel, combining feminine design and high performance, and eco-friendly fabrics.
Author:
Updated:
Original:

Moving Comfort, industry leader in sports bras and women's fitness apparel, is pleased to introduce their Spring 2010 apparel, combining feminine design and high performance, and eco-friendly fabrics.

“Moving Comfort is a company of women, designing for women. We know our customer because we are our customer,” says Julie Baxter, Vice President of Moving Comfort. “Our insight about women's fitness and her needs drives our inspiration and guides us in everything that we do.”

New for the season, Moving Comfort bottoms feature DriLayer® Eco Stretch, a recycled polyester fiber developed from post-consumer plastic bottles. This eco-friendly alternative to virgin polyester is quick drying, high-performance fabric that provides superior stretch and comfort. In addition, Moving Comfort utilizes aerosilver® technology for the first time. The silver nano-technology is a naturally acting anti-microbial material that stops odor-producing bacteria, wash after wash. Since silver is a natural conductor, aerosilver® helps regulate the body temperature and pulls moisture away from the body, keeping skin dry and comfortable.

Along with eco-friendly innovations, the apparel collection, comprised of Endurance and Fitness + Yoga, delivers a fresh aesthetic for the season. Right on trend, the collection features a color palette of “dusty brights,” silver accents and specially placed mesh inserts. Highlights of the collection include:

ENDURANCE SPRINT COLLECTION: The all new Sprint Collection is the modern interpretation of Moving Comfort's heritage as the first company to develop a women's-specific running short over thirty years ago. Sprint features fast, lightweight, high-performance fabrics that are perfect for hot weather conditions and race day. Chose from:

Sprint Tank – When the sun is the hottest, this airy tank will move moisture quickly and keep the skin cool and dry.
•Airy, lightweight fabric with open knit construction for maximum breathability
•Shaped seams on the front and back with powermesh insert at upper back for ventilation
•Available in S-XL
•MSRP $36

Sprint T – This highly technical top featuring aerosilver® offers slightly capped sleeves to provide shoulder coverage and increase range of motion.
•Permanent anti-microbal, silver nano-technology moves moisture and prevents odor
•Shaped seams on back with powermesh insert at front and upper back for ventilation
•Available in S-XL
•MSRP $44

Sprint Short – DriLayer® Eco Stretch and side pockets make this short a must have for training runs and race day.
•Non-roll, elastic waistband with MC drawcord
•Mesh side panels with pockets
•Modified split leg provides movement and coverage
•Lightweight, wicking brief liner
•Internal pocket
•Available in XS-XL
•MSRP $32

Sprint Skort – Designed for the run or any high sweat workout, this skort fabric and liner are constructed with aerosilver® to move moisture and prevent odor.
•Permanent anti-microbial, silver nano-technology moves moisture and prevents odor
•Contoured waistband with MC drawcord
•Mesh side panels with pockets
•Reflective trim on front and back
•Compression boy short liner
•Internal pocket
•Available in XS-XL
•MSRP $44

YOGA + FITNESS: Moving Comfort understands that for active women, there is often no time for wardrobe changes. Spring 2010 Yoga + Fitness is perfectly suited for the gym and the yoga studio, but just as stylish for a run around town. Choose from:

Flow Tank – Featuring a powermesh shelf bra, this flattering tank is designed for low impact activities like yoga.
•Internal powermesh shelf bra
•Flattering exterior design lines provide great shape and style
•Cross-back styling ensures full range of arm movement and strap stability
•Available in S-XL
•MSRP $52

Twist Tank – This stylish front twist tank is designed with the yogi in mind. aerosilver® keeps skin dry and fabric odor free.
•V-neckline with front wrap styling
•Permanent anti-microbial, silver nano-technology moves moisture and prevents odor
•Available in S-XL
•MSRP $42

Flow Capri and Pant – With a body conscious fit, these new Flow bottoms fit the woman looking for an all-in-one bottom that can do anything.
•2 ¼ “ contoured waistband
•Flattering, off-set front and back waist
•Powermesh vent at center back waist
•Internal pocket
•Capri available in XS-XL and 1X-2X; MSRP $54
•Pant available in XS-XL(short, regular and long lengths); MSRP $60

Flow Jacket – A great post workout jacket that's both functional and fashionable.
•Full center zip
•Zip hand pockets
•MC signature thumb loops
•Front and back shaped seams with powermesh insert at back for ventilation
•Available in S-XL
•MSRP $75

About Moving Comfort®
Established in 1977 with the first women's running short, Moving Comfort designs and delivers fitness apparel and sports bras that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information.

A Fit Woman is a Powerful Woman!® Spread the Word

###

Related

Moving Comfort® Unveils SS10 Sports Bras With Coffee in Their Cups

Moving Comfort, industry leader in sports bras and women's fitness apparel, introduces the latest editions to their unrivaled sports bra collection. The new Spring 2010 styles feature distinct levels of contour based on the varying needs of women to provide great shape, modesty ...read more

Moving Comfort Kicks It into High Gear with Revamped SS13 Apparel

Seattle, WA – July 24, 2012 – Moving Comfort, the brand that invented women’s fitness apparel thirty-five years ago with the very first pair of running shorts created just for her, will unveil their latest apparel collection for Spring 2013 at the upcoming Outdoor Retailer Show. ...read more

Moving Comfort Gets Kicksassy with Urban Gym and Cool Weather Apparel

Seattle, WA – January 9, 2012 - Built on the belief that “A Fit Woman is a Powerful Woman®”, Moving Comfort develops fitness apparel that enables women to get active and be healthy. The Fall 2012 collection takes this brand tenant to new heights, delivering performance ...read more

Moving Comfort® Announces Charitable Contributions

Seattle, WA – January 10, 2012 – Moving Comfort, industry leader in women’s-specific fitness apparel and sports bras, is pleased to announce that it has donated close to $30,000 to charitable partners through the brand’s Support Your Girls Campaign.“We are proud of our efforts in ...read more

Moving Comfort is on the Run for FW13 with the Latest in Cool Weather

Seattle, WA – January 21, 2013 – Moving Comfort, industry leader and one of the most trusted athletic brands for women, introduces Fall/Winter 2013 apparel that inspires the desire to move forward, no matter the weather. This season’s cool-weather apparel includes insulated ...read more

Moving Comfort® Welcomes Julie Gongliewski as Director of Sales

Seattle, WA – January 5, 2012 – Moving Comfort, industry leader in sports bras and women's-specific fitness apparel, is pleased to announce the addition of Julie Gongliewski to the management team as director of sales. In her new role, Gongliewski will collaborate with ...read more

Moving Comfort Launches “Connect” for Fall 2009

Moving Comfort, industry leader in sports bras and fitness lifestyle apparel innovation, announced today the launch of their Yoga/Fitness Apparel Collection – Connect. Aptly named to suggest the connection between body and breath in the practice of yoga, Connect will be ...read more

Moving Comfort® Announces Support Your Girls™ Program

Moving Comfort, sports bras and fitness lifestyle apparel leader, is pleased to announce Support Your Girls, an initiative focused on programs educating women and girls about the importance of leading a healthy and active lifestyle. From February to April 2009, limited edition ...read more

Moving Comfort Introduces New Precision-Fit Endurance Racer for SS13

Seattle, WA – July 26, 2012 – Moving Comfort, industry leader and one of the most trusted athletic brands for women, heads into Spring 2013 with 68% market share in the sports bras category at running specialty stores (Source: Leisure Trends Group, Boulder CO, Run Specialty ...read more