Moving Comfort Kicks It into High Gear with Revamped SS13 Apparel

Moving Comfort, the brand that invented women’s fitness apparel thirty-five years ago with the very first pair of women's running shorts will unveil their latest apparel collection for Spring 2013 at the upcoming Outdoor Retailer Show.
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Seattle, WA – July 24, 2012 – Moving Comfort, the brand that invented women’s fitness apparel thirty-five years ago with the very first pair of running shorts created just for her, will unveil their latest apparel collection for Spring 2013 at the upcoming Outdoor Retailer Show. With the resurgence of group exercise and the growing interest in cross-training, Moving Comfort will expand beyond their core Run collection with sporty-cute apparel for Studio and Urban Gym.

“As a female-powered company, we know that women today demand fun and diversity in their workout,” said Julie Baxter, vice president of Moving Comfort. “And, as women’s participation in sport and fitness continues to grow, a new breed of female athlete is on the rise, unwilling to sacrifice style for sport. Her gear has to look forward and fashionable but also has to function. That’s what our spring collection is all about.”

Key trends for the season include expertly-layered performance pieces and clean lines with technical details. The color palette centers on blues accented by hot pink, and purples punctuated with lime green—all grounded by shades of grey. Patterns for the season include revamped animal prints, eastern-inspired prints and over-printing/mixed-media graphics.



Spring/Summer 2013 Apparel Collections:

Run: Hit Your Stride

It’s all about lightweight tops that breathe, shorts and skorts that stretch, and compression bottoms that control, to keep women running, looking and feeling their best.

Studio: Stretch. Breathe. Shine.

It's all about feminine studio apparel featuring fresh colors and comfortable styles that motivate and keep ladies looking sharp from juice bar to barre class.



Urban Gym: Get in the zone.

It's all about sporty street style to take you to the gym and back home again.



About Moving Comfort


Moving Comfort was established in 1977 with $75, a sewing machine and a desire to create a pair of running shorts just for a woman, because believe it or not, none existed. Ever since, Moving Comfort has been a trusted leader in the women’s fitness apparel and sports bra market, creating a full range of styles for the track, studio, gym and all those casual stops in between. All Moving Comfort workout gear is designed for high performance, with kicksassy style, and is “girlfriend tested, lab approved™.” Moving Comfort is a women-powered company headquartered in Bothell, Wash., and a division of Brooks Sports, Inc.

For additional information, please visit us online (www.movingcomfort.com), on Facebook (/movingcomfort) or on Twitter (@movingcomfort).

A Fit Woman is a Powerful Woman®

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