Moving Comfort Gets Kicksassy with Urban Gym and Cool Weather Apparel

Moving Comfort's Fall 2012 collection delivers performance with style, and a “kicksassy” attitude. This season Moving Comfort launches Urban Gym - delivering the most wearable gym fashion of the moment.
Author:
Publish date:

Seattle, WA – January 9, 2012 - Built on the belief that “A Fit Woman is a Powerful Woman®”, Moving Comfort develops fitness apparel that enables women to get active and be healthy. The Fall 2012 collection takes this brand tenant to new heights, delivering performance with style, and a “kicksassy” attitude. This season Moving Comfort launches the Urban Gym collection delivering the most wearable gym fashion of the moment. Additionally, the brand's cool weather fitness apparel has been completely redesigned, offering “athletic pretty” style and high performance by design.

“As a company of active women, we see a growing trend toward cross-training and studio culture,” says Heather Cvitkovic, senior product line manager for Moving Comfort. “Like us, our customer is enjoying fun and diversity in her workouts—running for energy, yoga for balance and CrossFit for power. She is looking for workout apparel that performs, makes her feel good, and is versatile enough that she can workout and then run her life without missing a beat. Our new Fall 2012 collection is all that and more. It's trend-right, multi-functional, and so stinking cute!”

Urban Gym
Addressing this growing cross-training and studio culture, Urban Gym blends high performance fabrics with street style. A collection of dolman inspired, shadow stripe tops are the centerpiece of the collection and feature S.Cafeâ„¢, a fabric made from recycled coffee grounds that moves moisture and controls odor. Moving Comfort has used this innovative fiber in sports bras before, but this is the first time the brand has utilized it in apparel. Coordinating with the tops are space dye capris and tights, cozy sweatshirts, and a sassy gym skirt that you can pull over your tights post-workout.

Cool Weather Fitness Apparel
Moving Comfort's cool weather, fitness apparel collection delivers effortless beauty, non-stop performance, and endless comfort for the season. Standout collections include the Foxie Collection that combines a DryLayer® Plush base fabric accented with space dye side panels, satin trim, metallic zippers and gathered details. The new NoChill Collection takes its inspiration from a baffled down jacket, reinterpreting it in a cozy, plush DryLayer® fabric with brushed interior and bold metallic zipper details.

Cool Weather Accessories
Essentials that tie it all together including: Foxie Beanie $18, NoChill Beanie $20 and NoChill Glove $28.


About Moving Comfort
Established in 1977 with the first women's running short, Moving Comfort designs and develops best-in-class sports bras, fitness apparel, and accessories for women, delivering performance for her workout and style wherever life takes her. Headquartered in Bothell, Washington, near Seattle, Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information, and follow all brand updates on Twitter (@movingcomfort) and Facebook (/movingcomfort).


A Fit Woman is a Powerful Woman®

Related