Moving Comfort® names Bright Pink beneficiary for Support Your Girls

Moving Comfort is proud to announce “Support Your Girls” Pink Project, the second phase of their successful philanthropic campaign.

Moving Comfort, industry leader in women's-specific fitness apparel and sports bras, is proud to announce “Support Your Girls” Pink Project, the second phase of their successful philanthropic campaign. In honor of October National Breast Cancer Awareness Month, Moving Comfort will donate five dollars from the sales of their limited edition Support Your Girls Pink Project T-shirts ($30.00 MSRP) to Bright Pink.

Bright Pink ( was founded by Lindsay Avner who, upon graduating from college, learned that she tested positive for a mutation on the BRCA1 gene, an inherited alteration in the gene that can carry with it up to an 85% increased risk of breast cancer. Vowing not to let the disease strike her, as it had three generations before her, she opted to have a bilateral prophylactic mastectomy, one of the youngest patients to opt for the procedure. Lindsay's personal experience inspired her to create Bright Pink, a national non-profit organization that strives to enlighten and empower high risk, young women to take control of their breast and ovarian health by providing education, support and a sense of community for a better, brighter future.

“We are thrilled to partner with Bright Pink in our latest Support Your Girls campaign,” says Julie Baxter, Vice President of Moving Comfort. “While there are many worthwhile organizations that promote breast health, it was important for our brand to partner with a foundation that educates young women. We applaud Bright Pink for empowering young women to take a proactive approach to their breast and ovarian health.”

The new Pink T-shirt to benefit Bright Pink features a graphic design with the powerful phrase “Support Your Girls”—in homage to the company's dedication to developing the best sports bras in the industry while at the same time fostering a community of fit and healthy woman of all ages. The T-shirt will be available August 2009 in stores nationwide and online at Visit to purchase this special T-shirt and to find a complete list of participating retailers.

Moving Comfort initially launched the Support Your Girls campaign in January 2009 with the sale of Cornflower and Pomegranate T-shirts to benefit Girls in the Game. Girls in the Game provides and promotes sports and fitness opportunities, nutrition and health education and leadership development to enhance the overall health and well being of girls aged six to eighteen.

About Moving Comfort®
Established in 1977 with the first women's running short, Moving Comfort designs and delivers fitness apparel and sports bras that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit for more information.

About Bright Pink
Bright Pink is a national non-profit organization that provides education and support to young women who are at high risk for breast and ovarian cancer. Bright Pink arms young women with knowledge, options and a great attitude, and offers companionship and empathy during their journey. Bright Pink empowers them to take control of their breast and ovarian health and in turn, grants them the freedom and peace of mind to live a beautiful and fulfilling life. For more information, visit

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