Moving Comfort® Introduces Luna - The Next Generation of Sports Bras

Moving Comfort continues to innovate in the sports bra category with the introduction of Luna for SS'11. Luna features the high performance characteristics of an advanced sports bra blended with the comfort and beauty of an everyday bra.
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Bothell, WA – June 22, 2010 – Moving Comfort, industry leader in sports bras and women's specific fitness apparel, continues to innovate in the sports bra category with the introduction of Luna for Spring/Summer 2011. Luna, a hybrid design, features the high performance characteristics of an advanced sports bra blended with the comfort and beauty of an everyday bra. The result: a sports bra that provides “all day” comfort.

“Each member of our design team truly understands the needs of the active woman because we are that woman,” said Julie Baxter, Vice President, Moving Comfort. “Today, women are busier than ever and are expected to multi-task like never before. Why not design a bra that multi-tasks with her? Luna takes a woman through her entire day in comfort with the high performance features she has come to expect from our brand.”

Luna is the result of the latest findings of Moving Comfort's extensive biomechanics research, coupled with the company's rich heritage in sports bra development, spanning more than a decade.

Notable features of Luna include:
• Bonded neckline, straps, armholes and back opening to minimize bulk and the opportunity for chafing.
• Hidden support features that encapsulate the breasts to provide high impact support for B and C cups and moderate impact for D and DD cups.
• Interior cups lined with S.Cafe™, made from recycled coffee grounds, to provide maximum moisture transfer and odor control.
• Moderate-contour in the cups, providing natural shape and modesty.
• Front mesh panel that adds both a feminine design detail and improved ventilation.
• Adjustable back straps and back closure for customized fit.
• Colors: Surf, Latte, White and Black.
• MSRP: $52.

Luna will debut at Summer Outdoor Retailer, August 2010 and will be available to consumers in February 2011.

About Moving Comfort®
Established in 1977 with the first women's running short, Moving Comfort designs and delivers fitness apparel and sports bras that support and inspire women to get fit, be healthy and achieve their own unique personal best. Headquartered in Bothell, Wash., Moving Comfort is a division of Brooks Sports, Inc. Visit www.movingcomfort.com for more information.

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