Mountain Hardwear Kicks Off Spring 2016 with Scott Kerslake at the Reins
The interim president aims to drive the brand forward with a focus on product
Richmond, Calif. (July 31, 2015) – Mountain Hardwear, creator of design driven apparel and equipment, heads to Outdoor Retailer Summer Market 2016 in Salt Lake City next week with Interim President Scott Kerslake leading the charge.
Coming on board in early July, Kerslake has a long track record of building strong brands, including as co-founder and CEO of the Athleta brand from 1997 and 2004, as CEO of the prAna brand since 2009. While serving as Mountain Hardwear’s interim brand president, he will retain his current role as CEO of prAna.
“I’m thrilled to be involved with the brand. There’s so much potential here – a strong brand with a great history – a history of bucking trends and being a maverick,” said Kerslake. “I’m astounded at what lies just beneath the surface. An incredibly skilled and creative product team, with style knowledge and understanding of a younger consumer and a willingness to take chances.”
In addition to groundbreaking equipment, Mountain Hardwear will debut styles at Outdoor Retailer that capture the essence of the young, outdoors consumer with a strong emphasis on sportswear.
“We’re hitting the ground running with our focus on product. We’ve seen great growth in equipment and insulated outerwear in 2015 and 2016 is poised to be our a breakout year for sportswear,” said Kerslake. “I’m excited to meet with dealers at the show as we dive into our Fall 16 prelines and sales season. I think they’ll be very excited when they catch a glimpse of Mountain Hardwear’s future.”
About Mountain Hardwear:
Mountain Hardwear is a leader in innovative, premium outdoor apparel, equipment and accessories. We celebrate bold ideas, the drive to challenge the edges of our potential, and the joy, friendships and personal growth that come from that endeavor. We work with era-defining athletes to develop lightweight, easy-to-use and incredibly well-crafted outdoor clothing and equipment. Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company and distributes its products through specialty outdoor, running, and sporting goods retailers in the United States and 58 countries worldwide. www.mountainhardwear.com
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