New England phenom continues to reinvest in product, community, overall stake

Northfield, VT. (July 18, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is keeping up with the ever-increasing consumer demand with the purchase and installation of 46 new, latest generation, seamless knitting machines at their Northfield, Vermont headquarters. With this latest acquisition the company plans to add upwards of 30 full time jobs and increase its overall production by over 1.5 million pairs of socks a year.

“Each year, we refine what Darn Tough Vermont brings to the table with new designs and knitting techniques to produce the most comfortable, durable and best fitting socks in the market. We are very purposeful. Our success is no surprise. Our dedication to the customer, the outdoor lifestyle and our Northfield, Vermont workforce is second to none. It’s just what we do,” explains Ric Cabot, Darn Tough President and CEO.

With this announcement the company heads to Denver, Colorado for the upcoming Summer Market Outdoor Retailer trade show where Darn Tough will show off their spring 2019 collection.

Darn Tough’s spring 2019 collection stays true to their unrivaled performance and pursuit of perfection. With the world’s best socks in the industry, designed and crafted specifically for activities like hiking, running, and cycling, Darn Tough is bringing new styles, colors and expansions on some of their most popular categories.

After the immediate success and positive reception of the men’s Spur, Darn Tough brings it to the women’s Hike Collection. Introducing the Her Spur, with a performance fit to stop all bunching, slipping, and blisters, the Her Spur gives exactly the right amount of protection with the “put it on, forget it’s there” feel. The Light Cushion offering is so comfortable; this sock transcends the trail into everyday living like no other. Giving this women’s Hike sock all the Darn Tough Vermont touches with True Seamless™ feel and merino wool.

Knitted with Darn Tough’s Light and Luxe yarn, the Fraggle Crew Light lifestyle sock and Men’s Fish Eye Crew Light will compliment a rustic style under the city lights. After the success of modernized Stripes in last year’s collection, Darn Tough continues to bring fashion-forward designs with stripes and prints in fashion. From work to play, Darn Tough Vermont’s lifestyle collection is expanding to bring life and style.

Perform fast, feel fast with the new men’s Stage cycling sock. From training days to start lines, this sock will bring the breathability, lightness, and performance needed. A minimalist sock that delivers big time. Knitted with all merino wool benefits with the Darn Tough Vermont promise of durability and performance fit.

About Darn Tough Vermont:

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com. 

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