Darn Tough Vermont Introduces New Light Cushion Hike/Trek Sock

Darn Tough Vermont Takes Its Hike/Trek Sock To a New Level With a Light Cushion
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NORTHFIELD, VT—Darn Tough Vermont, American manufacturer of the only premium, all-weather performance socks with an unconditional lifetime guarantee, adds the all-new Light Cushion Hike/Trek sock to its vast lineup of athletic and lifestyle hosiery. At half the wool yarn weight of the company's Cushion socks, the new Light Cushion Hike/Trek socks are a perfect fit for the demanding hiker who desires resilient cushioning in an incredibly low-volume sock. See it at the 2013 Outdoor Retailer Winter Show in booth #32148.

“We introduced our Light Cushion Run/Bike sock at the 2012 OR show, and it's proven to be tremendously popular. We've now brought this industry leading technology to a high performance hiking sock,” said Ric Cabot, founder and president of Darn Tough Vermont. “By using a lighter-weight yarn and high-density knitting, we've created a sock that provides the under-foot cushioning desired by folks who spend miles on the trail. This is a sock that offers all the performance advantages of our traditional cushion sock, but does it at almost half the weight without compromising fit, temperature regulation, wicking, cushioning or durability. Using our custom merino yarn, we have created a low volume sock that fits comfortably into any hiking boot and is perfect for the light and fast trail runner.”

Knit with superfine, 17.5-micron Merino wool yarns at a density of 1,441 stitches per square inch, the new Light Cushion socks from Darn Tough Vermont are lighter and just as durable as the brand's other styles. Hot spots and blisters are minimized, if not altogether banished, thanks to True-Seamlessâ„¢ knitting technology, which finishes the sock with a virtually undetectable toe seam. An extended ring-toe and deep heel and toe pockets create a foot-hugging fit, while strategically placed densities of material throughout the sock offer areas for enhanced moisture wicking, breathability and flex.

Cabot adds, “We're offering both men's and women's styles in the Light Hiker, both playing off the height of the very popular cushioned, micro crew sock. And while they're striking to look at, there's a lot more to the sock than meets the eye. You simply can't see everything that has gone into developing this new sock; you need to feel it to appreciate the quality, preferably by putting a pair on and delivering a pounding to your feet. We guarantee these socks for life, as we do with everything we make. If they ever wear out, return them to us and we'll send you a replacement pair, no questions asked, no receipt needed. It's that simple.”

The Light Cushion Hike/Trek socks will begin shipping to retail in July 2013 and come in men's and women's styles, with two color ways in each category. MSRP is $19.

The all-new Light Cushion Hike/Trek sock will be available in the fall. For more information, please visit www.darntough.com.

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