Darn Tough Vermont First in U.S. to Adopt New Seamless Sock Technology

Darn Tough Vermont, the premium performance all-weather sock maker, recently became the first domestic producer to take delivery of the latest generation of knitting machines, designed to produce socks with virtually non-existent seams.

Northfield, VT— In February of this year, Darn Tough Vermont, the premium performance all-weather sock maker, became the first domestic producer to take delivery of the latest generation of knitting machines, designed specifically to produce socks with virtually non-existent toe seams. Since its founding in 2005, the company has built its loyal customer base through a single-minded focus on product quality that exceeds customer expectations, an approach that has led to their status as the number two selling premium outdoor sock brand, according to the most recent poll taken by SNEWS, a leading outdoor trade organization.

Darn Tough President Ric Cabot explains that the high tech machines, which are designed and built in Europe (he purposefully remains vague on the specific manufacturer), will allow Darn Tough to produce a product that customers have been asking for: specifically, ultra thin, very densely knit, high performance socks with seams that for all intents and purposes cannot be detected. “Thin, dense socks offer performance and durability advantages that become immediately obvious to people that put a lot of wear and tear on their socks, including exceptional fit, durability, and comfort properties like wicking and temperature control. We've been making socks like these for years, and customers love them. The Holy Grail, though, has been to make a thin sock that meets our rigorous quality and performance standards with basically zero toe seam. Until now, no machine manufacturer has been able to produce seamless knitting technology to satisfy our expectation for seamless socks. These new machines will finally allow us to achieve Darn Tough quality with a seamless toe.”

This commitment to bleeding edge technology will be on display at the 2010 Summer OR show, where Darn Tough will debut sock styles featuring the most invisible toe seams on the market. The technology will be used to make Darn Tough's thinnest, lightest models. It will be offered in running, biking and skiing models, categories where thin, dense socks have been a growing trend among serious athletes seeking precise fit, extreme durability, and premium performance characteristics.

Mark Comcowich, the company's Director of Sales and Marketing, points out that the decision to invest in this new technology was not a difficult one for company executives to make. “Our sole focus, from the firm's founding, has been to produce the best performing socks on the market, and to be intensely customer-focused in achieving this goal. Thin, dense, light socks represent probably the most innovative segment of the outdoor sock industry, and the ability to add seamless technology to these products is something that our customers told us they wanted. When you run your hand over where the seam should be on these new socks, you feel nothing at all. We've built our firm on listening to customers and reacting faster than our competitors. It's a simple approach, and one that has worked well for us.”

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Darn Tough Vermont is a manufacturer of premium, all weather outdoors socks, with headquarters in Northfield, Vermont. Darn Tough offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt, and kid's styles. In 2010, Darn Tough Vermont socks were approved by the Army for the FREE (Flame Resistant Environmental Ensemble) program and became the only US Army Team Soldier Certified sock. The company's product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of Coolmax® and ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: www.darntough.com.