New Darn Tough Vermont Designs by Isis Co-Founder Poppy Gall

Darn Tough Vermont debuts new sock designs by ISIS Co-Founder Poppy Gall, as well as new to the US, latest seamless technology at OR Show, Booth BR421.
Author:
Updated:
Original:

Northfield, VT— Darn Tough Vermont, the manufacturer of high performance, made in the USA outdoor socks, will be debuting two new developments to its lineup at next week's Outdoor Retailer show in Salt Lake City. The company will be exhibiting at Booth BR421.

INNOVATIVE AND REFRESHING SOCK DESIGNS BY POPPY GALL, ISIS CO-FOUNDER

Darn Tough has risen to the #2 position in the outdoor performance sock category (according to the most recent poll taken by SNEWS) based on their over-the-top quality and attention to detail. This year, the sock makers in Northfield, Vermont have focused their obsession with perfection on developing sophisticated and refreshing sock designs. Poppy Gall, ISIS co-founder and owner/creative director of Poppy Gall Design Studio, has developed new designs that buck the trend of what's traditionally been seen in the athletic performance sock category.

The fun and compelling colors and patterns are informed by Poppy's 20+ years as a knitwear designer, and carry forward the unexpected and clever details that made her ISIS designs stand out. The new designs will be featured in select styles across the Darn Tough line including Women's Lifestyle, Kids, Run/Bike, and Men's Lifestyle.

Underlying the new looks are the same high quality yarns and exacting manufacturing standards that allow Darn Tough to offer the industry's only lifetime, unlimited, no-questions-asked guarantee on all their products. Suggested retail prices range from $12 to 22 (kid's and adult styles, respectively).

ULTRA DENSE, SEAMLESS HIGH PERFORMANCE RUN/BIKE SOCKS

In February of this year, Darn Tough Vermont became the first domestic producer to take delivery of the most current generation of knitting machines, designed specifically to produce very fine and densely knit socks with virtually non-existent toe seams. Since its founding in 2005, the company has built its loyal customer base through a single-minded focus on product quality that exceeds customer expectations, an approach that has led to their status as the second best selling premium outdoor sock brand.

The high-tech machines, which are designed and built in Europe, will allow Darn Tough to produce ultra thin, very densely knit, high performance socks with seams that for all intents and purposes cannot be detected. While seamless technology isn't new this year to the sock market, these Darn Tough machines are able to knit seamless socks to significantly higher densities, using finer gauge wool yarn, than earlier generations of machines were capable of. The technology will be used to make Darn Tough's thinnest, lightest models. It will be offered in running, biking and skiing models – categories where thin, dense socks have been a growing trend among serious athletes seeking precise fit. Suggested retail price is $14 to $22, depending on style.

Super-premium Merino wool, the highest density stitch count in the industry, innovative technologies, and 100% Made in USA construction let Darn Tough Vermont offer an unconditional lifetime guarantee on all products. For more information, go to http://www.darntough.com.

Related

Poppy Gall, ISIS Co-Founder Launches Full Service Design Studio

Poppy Gall, co-founder of ISIS, the first U.S. women's outdoor apparel brand—has launched her own full service design studio (http://www.PoppyGall.com). As Chief Designer and Creative Director, Gall will work with a talented pool of designers, illustrators and photographers to ...read more

Darn Tough Vermont Brings Poppy Styling to OR Summer Market

Northfield, VT — Darn Tough Vermont, the family-owned hosiery company known for making the only premium, performance socks with an unconditional lifetime guarantee, will continue to lead the specialty sock market in combining comfort, fit and durability with fashion-forward ...read more

Darn Tough Vermont First in U.S. to Adopt New Seamless Sock Technology

Northfield, VT— In February of this year, Darn Tough Vermont, the premium performance all-weather sock maker, became the first domestic producer to take delivery of the latest generation of knitting machines, designed specifically to produce socks with virtually non-existent ...read more

Darn Tough Vermont® Hires Marketing Director

Northfield, Vermont- Darn Tough Vermont, The Premium All Weather Performance Sock brand is pleased to announce that Andy Linnevers will be filling the newly created position of Darn Tough Vermont's Marketing Director. “We are very proud of the recent results published in the ...read more

Darn Tough Vermont announces new sales reps

Darn Tough Vermont, the Premium All Weather Performance Sock, is please to announce the recent additions to our independent sales force. Brandywine River Representatives will handle Metro New York, Long Island, New Jersey, and Pennsylvania. Brandywine River Reps also represents ...read more

Darn Tough Vermont Socks Receive U.S. Army Team Soldier Certification

Northfield, VT — Any infantry soldier knows from long, grueling, often too-personal experience that healthy, blister-free feet are mission critical. And when it comes to mission critical performance, there's only one brand of socks that the US Army has deemed perfect enough to ...read more

Darn Tough Vermont Socks Awarded $8.5 Million Army Contract

Northfield, VT (April 14, 2009)- Darn Tough Vermont is pleased to announce that their military issue flame resistant Merino wool boot sock is to be included in the recently awarded Fire Resistant Environmental Ensemble known as the FREE Clothing System. This is a multilayered, ...read more

Darn Tough Vermont® Hires Manitou Trading Co. to Manage Mid-West

Northfield, Vermont.. Darn Tough Vermont, The Premium All Weather Performance Sock brand is pleased to announce Allan Fici of Manitou Trading Co. as the Darn Tough Vermont sales representative for the Mid-West territory. Based in Cedar, MI, Manitou Trading Co. is managed by ...read more

Darn Tough Debuts New and Evolved Products at Outdoor Retailer

Northfield, VT— Darn Tough Vermont is announcing several modern product innovations in the premium, outdoor performance sock category at Outdoor Retailer Winter 2011. The family-owned sock manufacturer entered the premium performance sock market in 2005 and quickly earned a ...read more