Northfield, VTâ€” Darn Tough Vermont, the manufacturer of high performance, made in the USA outdoor socks, will be debuting two new developments to its lineup at next week's Outdoor Retailer show in Salt Lake City. The company will be exhibiting at Booth BR421.
INNOVATIVE AND REFRESHING SOCK DESIGNS BY POPPY GALL, ISIS CO-FOUNDER
Darn Tough has risen to the #2 position in the outdoor performance sock category (according to the most recent poll taken by SNEWS) based on their over-the-top quality and attention to detail. This year, the sock makers in Northfield, Vermont have focused their obsession with perfection on developing sophisticated and refreshing sock designs. Poppy Gall, ISIS co-founder and owner/creative director of Poppy Gall Design Studio, has developed new designs that buck the trend of what's traditionally been seen in the athletic performance sock category.
The fun and compelling colors and patterns are informed by Poppy's 20+ years as a knitwear designer, and carry forward the unexpected and clever details that made her ISIS designs stand out. The new designs will be featured in select styles across the Darn Tough line including Women's Lifestyle, Kids, Run/Bike, and Men's Lifestyle.
Underlying the new looks are the same high quality yarns and exacting manufacturing standards that allow Darn Tough to offer the industry's only lifetime, unlimited, no-questions-asked guarantee on all their products. Suggested retail prices range from $12 to 22 (kid's and adult styles, respectively).
ULTRA DENSE, SEAMLESS HIGH PERFORMANCE RUN/BIKE SOCKS
In February of this year, Darn Tough Vermont became the first domestic producer to take delivery of the most current generation of knitting machines, designed specifically to produce very fine and densely knit socks with virtually non-existent toe seams. Since its founding in 2005, the company has built its loyal customer base through a single-minded focus on product quality that exceeds customer expectations, an approach that has led to their status as the second best selling premium outdoor sock brand.
The high-tech machines, which are designed and built in Europe, will allow Darn Tough to produce ultra thin, very densely knit, high performance socks with seams that for all intents and purposes cannot be detected. While seamless technology isn't new this year to the sock market, these Darn Tough machines are able to knit seamless socks to significantly higher densities, using finer gauge wool yarn, than earlier generations of machines were capable of. The technology will be used to make Darn Tough's thinnest, lightest models. It will be offered in running, biking and skiing models â€“ categories where thin, dense socks have been a growing trend among serious athletes seeking precise fit. Suggested retail price is $14 to $22, depending on style.
Super-premium Merino wool, the highest density stitch count in the industry, innovative technologies, and 100% Made in USA construction let Darn Tough Vermont offer an unconditional lifetime guarantee on all products. For more information, go to http://www.darntough.com.