Darn Tough Debuts New and Evolved Products at Outdoor Retailer

Darn Tough Vermont is announcing several modern product innovations in the premium, outdoor performance sock category at Outdoor Retailer Winter 2011. Stop by OR Booth #31149W to see the new products.
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Northfield, VT— Darn Tough Vermont is announcing several modern product innovations in the premium, outdoor performance sock category at Outdoor Retailer Winter 2011. The family-owned sock manufacturer entered the premium performance sock market in 2005 and quickly earned a reputation among outdoor enthusiasts for unrivaled fit, comfort and durability, all backed up by the industry’s only unconditional lifetime guarantee. All Darn Tough Vermont socks are knit at the company’s Northfield, VT mill to the strictest quality standards using the finest merino wool yarns to achieve the industry’s highest stitch count. Company founder Ric Cabot claims their new styles represent an evolution of the product line into a more fashion-forward direction, but he emphasizes that the core of the socks remain Darn Tough. “These new styles are beautiful,” he said. “They are beautiful and friggin’ tough.” The following new products will be featured at booth #31149W:

o True-Seamless™ Padded Ultra-Light Ski/Ride Socks and Padded Cushion Ski/Ride Socks

o Updated Signature Look of Hike/Trek Line

o More Fashion-Forward Socks Inspired by the Poppy Gall Design Studio

Additional details are below:

PADDED CUSHION SKI/RIDE SOCKS AND TRUE-SEAMLESS™ PADDED ULTRA-LIGHT SKI/RIDE SOCKS

Darn Tough Vermont is announcing two new styles of ski and ride socks at OR Winter 2011: True-Seamless™ Padded Ultra-Light socks and Padded Cushion socks. The new padded ski and ride socks feature an anatomically placed shin cushion for enhanced comfort and decreased leg and foot fatigue. Ultra-Light socks, preferred by skiers and riders seeking the ultimate in ski/board control and responsiveness, will now benefit from the comfort and endurance advantages of True-Seamless™ knitting technology. The virtually undetectable toe seam and dense, thin knit increases the comfort and fit of shell-fit ski boots where toe seams can cause uncomfortable pressure points. These new socks will feature fashion-forward designs and colors inspired by Poppy Gall, ISIS co-founder and proprietor of the Poppy Gall Design Studio. Like all Darn Tough Vermont socks, these will be made at their VT mill and carry an unconditional lifetime guarantee. For more information, visit Darn Tough Vermont at OR Winter booth #31149W.

True-Seamless™ Padded Ultra-Light and Padded Cushion Ski/Ride socks will ship to retail stores nationwide on July 1, 2011. Suggested retail price is $15-16 for kids’ models and $22-23 for men’s and women’s styles.

UPDATED SIGNATURE LOOK OF HIKE/TREK LINE

Darn Tough Vermont’s Hike/Trek line receives a stylish makeover for 2011. But don’t be fooled by their attractive exterior; these socks are just as tough as the Vermonters who make them. Darn Tough’s signature line has been restyled with new knitting patterns and colorways to give them a fashion-forward look, no matter how tough they remain at the core. “The updates we’ve made to our signature line of Hike/Trek socks are significant enough to call it a whole new line,” said Mark Comcowich, Director of Sales and Marketing at Darn Tough Vermont. “But for us the updates are just part of evolving the line and delivering what our loyal customers have asked for. The new designs are very eye-catching.”

These new Hike/Trek socks will ship to retail stores on July 1, 2011.

MORE FASHION-FORWARD SOCKS FROM THE POPPY GALL DESIGN STUDIO

At Outdoor Retailer Summer 2010, Darn Tough Vermont revealed a breadth of new sock designs inspired by Poppy Gall, ISIS-cofounder and proprietor of the Poppy Gall Design Studio. These new designs marked the most colorful and creative socks that Darn Tough Vermont, and much of the outdoor industry, had ever seen.

“There has been an outstanding response from our retailers,” said Mark Comcowich, Director of Sales and Marketing at Darn Tough Vermont. “Our loyal customers love the new styles, and those who have yet to discover Darn Tough Vermont socks are drawn in by the compelling designs and colors.”

The Northfield, VT sock manufacturer plans to add more fashion-forward and women’s-specific styles to their line throughout 2011. “We look forward to introducing a wider offering of women’s-specific, fashionable socks, without sacrificing the comfort, durability and Vermont-made quality that put our socks on the map.”

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Darn Tough Vermont is a manufacturer of premium, all weather outdoors socks, with headquarters in Northfield, Vermont. Darn Tough Vermont offers products in six active wear categories: ski/ride, hike/trek, run/bike, lifestyle, hunt and kid’s styles. The company’s product is distinguished from industry competitors by: 100% USA manufacturing; small needle knitting which results in more stitches per inch and exceptional durability and cushioning; an exclusive blend of either Coolmax® or ultra-fine merino wool for softness, fit, durability and moisture management; and a unique unlimited lifetime guarantee policy. For more information, visit: www.darntough.com.

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