Northfield, VT - April 16, 2018
Darn Tough Vermont is now the Official Sock of Spartan U.S.
Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S. With socks that withstand the rigorous and physically demanding OCR circuit, Darn Tough will provide Spartan athletes the confidence to perform at their best.
Already a mainstay in the outdoor and running markets, Darn Tough brings an unsurpassed level of passion and dedication to designing and manufacturing one thing and doing it darn well. “The perseverance and enthusiasm Spartan athletes bring to their daily workouts and race days is precisely how we approach our work at Darn Tough -- it isn’t a job, it’s a passion. We’re inspired by these athletes and intend to provide them the best possible experience while out on the course, and that includes the best gear, like our socks,” explains Courtney Laggner Marketing Manager at Darn Tough.
“It’s why we’ve been using the term ‘find your tough’ as we work on this collaboration,” Laggner adds. “We know these athletes have it, and we know what it takes to dig really deep when you need it. That’s where our socks are – they never give up.”
Seeking socks that are not only durable but comfortable, Spartan athletes of all fitness-levels know the value of the great-fitting and –performing gear. “The extreme durability and comfort of Darn Tough Socks is exactly what Spartan athletes need as they face harsh conditions while racing and training,” said Spartan Vice President of Global Partnerships Ian Lawson. “It’s exciting to work with a company that, like Spartan, was born in the Green Mountains of Vermont and shares our passion for grit and endurance and is creating lifestyle products specifically for the global Spartan Community.”
Made with the highest quality materials, using state-of-the-art knitting machines and generations of sock-craftsman know-how, Darn Tough designs and manufactures all their socks in the sock capital of the world; Northfield, Vermont. Like Spartan athletes, Darn Tough has impeccable confidence. So much so they offer a lifetime guarantee on every sock they produce, no strings attached.
Darn Tough and Spartan are working feverishly on designing a collab sock collection that every Spartan will want in their kit. The collection is expected to launch in early May.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100% unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills located in the Sock Capital of the World, Northfield Vermont. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
ABOUT SPARTAN RACE, INC.
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan Race World Championship in North Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.