Spartan Finds Its Tough – Darn Tough Vermont Named Official Sock, Spartan, U.S.

Vermont sock manufacturer and OCR giant partner to bring athletes the most comfortable, durable, and best fitting socks available
Author:
Publish date:

Northfield, VT (April 13 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S. With socks that withstand the rigorous and physically demanding OCR circuit, Darn Tough will provide Spartan athletes the confidence to perform at their best.

Already a mainstay in the outdoor and running markets, Darn Tough brings an unsurpassed level of passion and dedication to designing and manufacturing one thing and doing it darn well. “The perseverance and enthusiasm Spartan athletes bring to their daily workouts and race days is precisely how we approach our work at Darn Tough -- it isn’t a job, it’s a passion. We’re inspired by these athletes and intend to provide them the best possible experience while out on the course, and that includes the best gear, like our socks,” explains Courtney Laggner Marketing Manager at Darn Tough.

“It’s why we’ve been using the term ‘find your tough’ as we work on this collaboration,” Laggner adds. “We know these athletes have it, and we know what it takes to dig really deep when you need it. That’s where our socks are – they never give up.”

Seeking socks that are not only durable but comfortable, Spartan athletes of all fitness-levels know the value of the great-fitting and –performing gear. “The extreme durability and comfort of Darn Tough Socks is exactly what Spartan athletes need as they face harsh conditions while racing and training,” said Spartan Vice President of Global Partnerships Ian Lawson. “It’s exciting to work with a company that, like Spartan, was born in the Green Mountains of Vermont and shares our passion for grit and endurance and is creating lifestyle products specifically for the global Spartan Community.”

Made with the highest quality materials, using state-of-the-art knitting machines and generations of sock-craftsman know-how, Darn Tough designs and manufactures all their socks in the sock capital of the world; Northfield, Vermont. Like Spartan athletes, Darn Tough has impeccable confidence. So much so they offer a lifetime guarantee on every sock they produce, no strings attached.

Darn Tough and Spartan are working feverishly on designing a collab sock collection that every Spartan will want in their kit. The collection is expected to launch in early May.

About Darn Tough Vermont:

Darn Tough Vermont is an American manufacturer of premium, all-weather performance, outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Lifestyle, Hike, Running, Endurance, Vertical Ski/Ride, Bike, Hunt, Work and Juniors’ styles – all of which carry the industry’s only 100% unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills located in the Sock Capital of the World, Northfield Vermont. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.

ABOUT SPARTAN RACE, INC.

Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Spartan Race World Championship in North Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.

Related

DT Logo Classic CMYK (1)

Spartan Finds Its Tough – Darn Tough Vermont Named Official Sock, Spartan, U.S.

Northfield, VT - April 16, 2018  Darn Tough Vermont is now the Official Sock of Spartan U.S. Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and ...read more

180826_WV_SuperSprint_JDG0632

Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020

Northfield, VT. (July 30, 2019) - Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes ...read more

Darn Tough Vermont Named Official Sock Sponsor of ECARS/TeamSOG

NORTHFIELD, VT — Darn Tough Vermont, manufacturer of premium all-weather performance socks, has been named the official sock sponsor of the East Coast Adventure Racing Series (ECARS) and TeamSOG. Adventure racing is a team sport that includes disciplines such as trail running, ...read more

Brooke Kaplan_Release-1

Brooke Kaplan Joins Darn Tough Vermont as Director of Marketing

Northfield, VT. (August 9, 2018) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to announce the appointment of Brooke Kaplan as Director of Marketing. Kaplan began her career at Procter & Gamble and ...read more

Darn Tough Vermont First in U.S. to Adopt New Seamless Sock Technology

Northfield, VT— In February of this year, Darn Tough Vermont, the premium performance all-weather sock maker, became the first domestic producer to take delivery of the latest generation of knitting machines, designed specifically to produce socks with virtually non-existent ...read more

DT Logo Classic CMYK (1)

More Machines, New Employees and More Socks: Darn Tough Vermont in Familiar TerritoryDraft SharePreviewPublish

Northfield, VT. (July 18, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is keeping up with the ever-increasing consumer demand with the purchase and installation of 46 new, latest generation, seamless ...read more

Darn Tough Vermont Socks Receive U.S. Army Team Soldier Certification

Northfield, VT — Any infantry soldier knows from long, grueling, often too-personal experience that healthy, blister-free feet are mission critical. And when it comes to mission critical performance, there's only one brand of socks that the US Army has deemed perfect enough to ...read more

Darn Tough Vermont Introduces Light Cushion Run/Bike Socks at ORSM

NORTHFIELD, VT — Darn Tough Vermont, American manufacturer of the only premium, all-weather performance socks with an unconditional lifetime guarantee, adds the all-new Light Cushion Run/Bike sock to its vast lineup of athletic and lifestyle hosiery. At half the wool yarn ...read more

Darn Tough Vermont Donates Socks to Vermonters Affected by Irene

Northfield, VT— Touched by the devastation to many Vermont communities in the wake of Hurricane Irene, including its hometown of Northfield, Vermont, and inspired by the generosity of its neighbors, Darn Tough Vermont has pledged to make an initial donation of 2,000 pairs of ...read more