Merrell Opens New Round of “The Pack Project” Grant Applications

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Passionate about getting more people outside, Merrell® opened its call for new grant applications for “The Pack Project” initiative. The Pack Project selects and funds programs and ideas that inspire an increase in outdoor participation. Grants of $2500 directly support the resources and funding that non-profit groups and charitable organizations need to implement their ideas for increased outdoor physical activity. Submit applications here: http://www.cybergrants.com/on/thepack/lp

“We are excited to fund more programs that demonstrate a desire for getting people of all ages outside and active,” said Meg Hammond, director global marketing at Merrell. “This next round is open, and we are hoping for a record number of programs to submit their great ideas. This can bring five more ideas to life that make a healthy impact on local communities by simply getting outside together.”

Data from the first cycle of grant recipients shows results of nearly 2,000 people that spent over 77,000 hours outside connecting to their world. Cycle two grant recipients’ “get outside” programs have just begun. Types of outdoor recreation encouraged by these programs include: hiking, biking, paddling, running and general outdoor play.

About Merrell (www.merrell.com)

Merrell® is an outside athletic brand who believes in encouraging everyone to get outside, be active and have fun. With over 30 years of experience in the outdoors, Merrell considers the outside more than a place. It is our history and our inspiration for the future. As gear testers and enthusiasts ourselves, we understand the benefits of connecting with the outside. Merrell shoes and performance outdoor clothing range from minimal outside athletic designs to casual lifestyle products that represent an outdoor life. Merrell aims to increase outdoor participation and re-connect people with each other and socialize through an outside perspective through causes like Outdoor Nation, The Pack Project and national events like the Merrell Down and Dirty Mud Run Series. Through its focus on outside athletics, the brand is inspiring and motivating people to “Connect to Your World.” www.merrell.com. Facebook: www.facebook.com/merrell. Twitter: @merrelloutside (#connection). Pinterest: www.pinterest.com/merrelloutside.

The Outdoor Foundation

The Outdoor Foundation is a not-for-profit organization dedicated to inspiring and growing future generations of outdoor enthusiasts. Through groundbreaking research, Millennial engagement and charitable investment, the Foundation works with partners to mobilize a major cultural shift that leads all Americans to the great outdoors. In 2010, the Foundation launched Outdoor Nation, a pioneering initiative that aims to empower young people to champion the outdoors on campuses and in communities across the United States. For more information visit: www.outdoorfoundation.org and www.outdoornation.org.

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