LOWA Opens Demo Center With YMCA of the Rockies – Estes Park

YMCA of the Rockies Cabin

LOWA Opens Demo Center With YMCA of the Rockies – Estes Park

Stamford, Connecticut, May 20, 2013 – LOWA’s newest partner in their expanding Demo Center Program is the YMCA of the Rockies Estes Park Center in Estes Park, Colorado. The Center is surrounded on three sides by the Rocky Mountain National Park, which was recently recognized as the #1 Outdoor & Adventure Destination in the United States. Colorado and out of state visitors will have the opportunity to check out a pair of LOWA’s at no charge by visiting the Demo Center where several models will be available for a day of testing. This is LOWA’s 4h strategically located Demo Center including the Sierra Club’s Center out of the Clair Tappaan Lodge in California’s Sierra Nevada and Appalachian Mountain Clubs (AMC) at the Joe Dodge Lodge in New Hampshire and Mohican Outdoor Center in New Jersey. The Estes Park program will launch Memorial Day week-end and continue through Columbus Day.

 “The Demo Center allows potential LOWA consumers to try before they buy,” commented Peter Sachs, general manager of LOWA in the U.S. “Our goal is to help everyone realize the benefit and enjoyment of top quality footwear designed for specific terrain as opposed to everyday-casual or basketball-type shoes frequently seen on the trails. Based on the program’s success in other areas, we know it works.”

Jeff Mabry, Program Director of the Center, went on to say that, “We welcome the opportunity to work with LOWA to promote their products, which are perfect for our terrain. Comfortable footwear will greatly enhance our visitor’s enjoyment of the awe-inspiring mountains and elk, deer and other wildlife that live in the Park.”

Demo Center employees are receiving training from LOWA so that they are prepared to help hikers choose from an assortment of men’s and women’s Tempest Lo’s and Renegade GTX Mid’s, men’s Camino GTX, women’s Khumbu GTX Mid and Kody Jr’s.

LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.

. -END-



LOWA Kicks Off 2014 Demo Center Partnerships

LOWA is once again partnering with the Sierra Club’s Clair Tappaan Lodge, Appalachian Mountain Club (AMC) Joe Dodge Lodge and Mohican Outdoor Center, and the YMCA of the Rockies Estes Park Center for their annual “Take a Hike on Us” no-charge demo boot program. The program will ...read more


LOWA Partners With AMC to Open Two Demo Centers

Stamford, Connecticut, April 29, 2013 – In 2012, LOWA Boots partnered with the Appalachian Mountain Club (AMC) to open a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire. Fast forward to 2013 after hundreds of hikers subsequently enjoyed a day in LOWA boots at ...read more


LOWA Renews Partnership with Sierra Club

LOWA Renews Partnership with Sierra Club Goal is to Convert Hikers into LOWA Users and Raise Funds for Clair Tappaan Lodge. Stamford, Connecticut, May 15, 2013 - LOWA Boots has renewed their partnership with the Sierra Club and Sierra Magazine to run a Demo Center out of the ...read more


LOWA Increases Visibility at Bozeman Ice Climbing Festival

Stamford, Connecticut - The stage is set for the upcoming Arc’teryx Bozeman Ice ClimbingFestival, December 11-15, and LOWA, known worldwide for their climbing and mountaineering boots, will be visible front and center. They are co-presenting the Festival’s 2013 U.I.A.A. Open ...read more


Lesley Christoph Named New Marketing Manager for LOWA

Lesley Christoph Named New Marketing Manager for LOWA Stamford, Connecticut – October 1, 2016 - Lesley Christoph has been named to the new position of Marketing Manager for LOWA Boots in the U.S., effective immediately. In her new position, she will be responsible for all ...read more


LOWA to Host Demo Tent at Mount Washington Valley Ice Festival

Located in North Conway, New Hampshire, Mount Washington Valley has plenty of ice terrain where over 500 ice climbers from across the U.S. and Canada are expected to congregate January 31-February 2 for the 21st annual Mount Washington Valley Ice Festival. Amid the celebration ...read more


Product Drives the Business: LOWA Presents New 2015 Line-Up

LOWA is just entering their 92nd year of building boots In Europe. Over those nine decades, they have continued a tradition of incorporating old world know-how and experience with laser like focus on new technologies, materials and designs for their outdoor customer’s needs. The ...read more


LOWA and American Hiking Society Bring Outdoor Awareness to Kids

Coloring makes all kids into artists, so why not use it as a way to encourage their awareness of the great outdoors at the same time? LOWA and the American Hiking Society agree and have teamed up for the third year in a row to make it happen. Last year over 2000 kids downloaded ...read more


Beer Lovers Help LOWA Raise $1259 for Big City Mountaineers

Stamford, Connecticut, August 5, 2013 - 2013 is LOWA’s 90th anniversary, which deserved a celebration at Outdoor Retailer and offered a perfect venue to raise dollars for Big City Mountaineers. On Thursday during the show, all Outdoor Retailer show-goers were invited to drop by ...read more