Lapierre North America Reveals Cyclocross Offerings

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KENT, Wash. (July 29, 2013) – Lapierre, an established, performance-driven mountain and road cycling brand born in France, announces its 2014 cyclocross bike collection for the North American market, which debuted this past weekend at DealerCamp 2013. Various models including the Cross Carbon and Cross Alloy will be available at independent bicycle dealers (IBDs) in North America starting January 2014.

“The sport of cyclocross is rapidly growing in popularity and performance,” said Kirk Bausch, Director of Sales and Marketing for Lapierre North America. “The unveiling of our Cross line is aligned with the growing market in North America. We are excited to introduce a couple of rides infused with as much innovation as the sport itself.”

Integrating the technologies of their iconic road and mountain bicycle designs, Lapierre has created a cyclocross series that boasts premium product performance. The newest Cross Carbon and Cross Alloy rigs are the direct result of extensive research and product development with famed athletes of the Francaise De Jeux (FDJ) team, such as legendary rider Francis Mourey. These trusty steeds from Lapierre will take the North American cyclocross scene by storm this coming January.

Cross Carbon

  • Ultegra: RDR, Shifters (CX70: FDR + Crank)
  • Brakes: Avid BB7 Disc
  • Fork: LP Full Carbon CX
  • Wheels: Formula Hubs + Alex Rims
  • Bar: Easton EA50
  • Stem: Easton EA 50
  • Post: Easton EA50
  • Saddle: Selle Italia SL Red
  • MSRP: $3,000 (Frame: $2,000)

Cross Alloy

  • Shimano 105: RDR, Shifters (CX70: FDR, CX50: Crank)
  • Brakes: SRAM Shorty 4 + Additional Levers
  • Fork: LP carbon
  • Wheels: Formula hubs + Alex Rims
  • Bar: Ritchey Comp Curve
  • Stem:Ritchey OS
  • Post:Ritchey OE 2-Bolt
  • Saddle:Selle Italia X1
  • MSRP:$1,700

Visit www.LapierreBicycles.com for full bike specifications.

Lapierre North America unveiled its full 2014 North American product offerings at Bike DealerCamp 2013 at Deer Valley Resort in Park City, UT. In addition to cross bikes, Lapierre also revealed mountain bikes from the Spicy, Zesty and XR lines and road bikes from the Xelius EFI, Sensium, and Time Trial frame.

To learn more about Lapierre North America, visit www.lapierrebicycles.com. Dealer inquiries can be sent to: sales@lapierrebicycles.com.

About Lapierre Bicycles:

For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados. Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection. All of our bikes are created in France. Lapierre is the leader of the high-end mountain bike segment in the French market, and has now set its sights on the rest of the world. Follow the Lapierre North America community on Facebook and join the conversation on Twitter.

Media Contact:

Lauren Fallert

Verde PR

lfallert@verdepr.com

970-259-3555 x3

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