Kokatat and Verde PR Announce Public Relations Partnership

Verde will support Kokatat’s online community, branding and communications efforts, while working with the company to grow visibility and participation in paddlesports.
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Arcata, Calif., (July 9, 2009) – Kokatat Watersports Wear and Verde PR & Consulting announce a public relations partnership effective immediately.

Kokatat, a 38-year-old, independent paddlewear and accessories company, is headquartered in Arcata, Calif., which is also the company's global manufacturing center.

As a highly trusted brand, Kokatat is well known for its superior level of quality and a respected, service-driven business model that focuses on paddlesports and outdoor specialty retailers. Kokatat is known for its authenticity and for launching game changing paddling products and pioneering women's-specific technical paddling apparel and accessories.

Verde PR & Consulting, a boutique communications agency located in Durango, Colorado, specializes in the nature-based outdoor and health and wellness industries, with an emphasis on new media practices. Verde will support Kokatat's online community, branding and communications efforts, while working with the company to grow visibility and participation in paddlesports.

Additionally, Verde will work to strengthen Kokatat's corporate social responsibility platform to leverage their solid reputation as community stewards and drive brand awareness. The partnerships in place with Kokatat underscore its commitment to growing the paddling community and to preserving the water on which paddlers recreate. The ambassador and Team Kokatat members carry this legacy into their representation of the brand and company as well.

Kokatat created the world's first Gore-Tex® bivy sack and dry suits, and offers unparalleled technical paddle apparel and accessories, tailor made for paddling aficionados. The company will exhibit at Outdoor Retailer (ORSM 09) trade show at Summer Market in July (Booth # 36113). At ORSM 09, Kokatat will expand its popular TROPOS Light garments, a collection of moderately priced apparel focused on outfitting recreational paddlers. Answering demand, Kokatat introduces the Ronin Pro Type 5 Rescue life jacket at ORSM 09, available to U.S. paddling dealers for the first time.


About Kokatat Watersports Wear
For the past 38 years, Kokatat has built a reputation as a friendly company of paddling enthusiasts, dedicated to creating innovative paddlewear and accessories. Kokatat is a highly trusted brand known for its independence, high level of quality in addition to an extremely well respected, service-driven business model. Kokatat is an incredibly strong brand and is known for authenticity and launching game changing paddling products. Visit Kokatat at Outdoor Retailer Summer Market, 2009, Booth # 36113.

About Verde PR & Consulting
Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in corporate social responsibility and new media. Verde's clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit www.verdepr.com for more information.

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