Kelty and SJK (Slumberjack) ramp up sales team - taps Steve Randall as Director of Field Sales and Bryan Hays for Northwest Territory Sales Manager

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Kelty and SJK (Slumberjack) ramp up sales team- taps Steve Randall as Director of Field Sales and

Bryan Hays for Northwest Territory Sales Manager

Steve and Bryan will join the dedicated inside sales team,

tasked with driving sales for Kelty and SJK

BOULDER, COLO. (For Immediate Release) – Kelty and SJK (Slumberjack) announce the recent additions of Steve Randall as the Director of Field Sales and Bryan Hays for the Northwest Territory Manager role.

 Steve will be responsible for directing the joint team of inside territory sales managers for Kelty and SJK. Tasked with driving the success of both Kelty and SJK at specialty retailers across the country, Steve will be in charge of developing and implementing sales programs, meeting sales goals, and growing the overall retail presence for both brands.

 “Steve’s proven track record, depth of experience, and history of sales accomplishments will be an asset to the team,” says Eric Greene, VP of Kelty. “Our field sales team is key to the overall success of our brands and Steve will ensure top-level sales support and service for all of our retail partners.”

 A highly experienced sales representative, Steve brings years of sales and industry experience including positions as regional sales manager for Focus Bikes USA and as VP of sales for Eagle Creek.

 “I’m really looking forward to working with Kelty and SJK, two of the most well respected companies in the outdoor space,” said Steve. “We have a perfect combination of innovative products and a talented team. I’m certain this will be a great working relationship.”

 Kelty and SJK are also proud to announce Bryan Hays, the newest member to join a talented team of dedicated inside sales representatives. Bryan will be the Northwest Territory Sales Manager, working with Kelty and SJK accounts in WA, OR, ID, MT, and AK.

Bryan will be responsible for implementing a strategic go-to-market plan to help drive sales while achieving overall brand strategic goals and objectives. As with all Kelty/SJK inside sales representatives, Bryan’s main focus will be on the specialty retail channel.

“We are excited to have Bryan onboard and look forward to helping him succeed in his new roll,” says Russell Rowell VP of Slumberjack. “His sales experience, knowledge of the retail environment in the Pacific Northwest, and goal-oriented personality will be an asset to our current and future retail partners.”

Brian comes to American Rec from Sea to Summit where he worked as sales representative for the West Coast and Western Canada.

Steve and Bryan begin work effective immediately and can be reached at Steve.Randall@americanrec.com or 916-933-9377 and Bryan.Hays@americanrec.com or 207.650.5926. 

About Kelty: Born over 60 years ago in a Glendale, CA garage, Kelty forever changed the world of backpacking with the first ever external aluminum frame backpack. Since then, Kelty has worked to make outdoors more accessible for everyone by creating high quality equipment to complement any active, outdoor lifestyle. Today, Kelty proudly offers a wide range of functional and durable packs, tents, sleeping bags, luggage, and family camping gear for anybody interested in just about any outdoor adventure. For more on Kelty, please visit www.Kelty.com. For media information on Kelty, please contact sue.timbo@americanrec.com.

About SJK(Slumberjack) - SJK represents the evolution of the tried and true Slumberjack camping brand, offering hunters and outdoor enthusiasts a new approach to hunting and overnighting in the outdoors. SJK offers a complete line of hunting-specific backpacks and tree stand bags to maximize success on any hunt. For anyone interested in a fun and accessible camping experience, SJK will continue to provide roomy tents, comfortable sleeping bags, and go-anywhere furniture. From hunters to campers, SJK has the gear needed to get the most out of any wilderness experience. For media information on SJK, please contact marily.macdonald@americanrec.com.

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