PORTLAND, OR – BOGS Footwear has hired Waypoint Outdoor to represent the brand in the Pacific Northwest and Alaska beginning April 1st. Waypoint Outdoor, a Seattle-based sales agency that has been operating in the Pacific Northwest since 1998, brings an extensive background of brand development with a focus on footwear.
"We are excited to bring Waypoint’s extensive footwear experience to the BOGS team and look forward to working with them to continue to drive the BOGS business in the Northwest" said Dustin Combs, President BOGS.
Led by Jim Purdy and Bob Holding, Waypoint’s 13-person team is located throughout the Northwest with reps based in Bend, OR, Bozeman, MT and Anchorage, AK.
"We are grateful for the opportunity and look forward to working with BOGS to continue to develop and expand their position in the Pacific Northwest,” says Jim Purdy, Principal Waypoint Outdoor. “BOGS is a channel champion in the seasonal footwear category, and we see a tremendous opportunity to expand their market share through their evolving lifestyle and comfort footwear collections.”
This past year, BOGS expanded its product range to include sleeker outdoor, lifestyle inspired styles while still maintaining the brand’s reputation for versatile and durable footwear that delivers comfort.
About Bogs: BOGS is built on a legacy of enduring comfort. Our roots go back to providing Oregon farmers with the functional shoes to weather the harsh conditions of the Pacific Northwest. Our vision has evolved to deliver our technology of enduring comfort to the casual outdoor consumer. In BOGS, we guarantee that you will work, play, and live better.
For more information about BOGS, please visit www.bogsfootwear.com, “like” us on Facebook at www.facebook.com/bogsfootwear or follow @BogsFootwear on Instagram.
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