Jones Announces New Technical Outerwear Line for Fall 2021

Environmentally minded and movement focused apparel built to embrace all of mother nature’s moods
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TRUCKEE, CA (January 4, 2021) — Rooted in his lifelong passion for snowboarding, wilderness exploration and environmental activism, Jeremy Jones is proud to announce the launch of Jones’ first technical outerwear line. Created to balance unmatched performance and durability with industry-leading sustainable manufacturing and material standards, Jones outerwear will hit retail around the world Fall 2021. 

From remote backcountry expeditions to all-day lift lapping, each piece in the Jones collection offers snow seekers the perfect outerwear, no matter where they roam or how they ride. Jones outerwear is the future of environmentally minded, movement focused technical gear built for pushing your limits and erasing boundaries. 

Red hooded shell jacket on white

The Peak Bagger jacket is part of the Shralpinist Collection.

“I started with a blank piece of paper with a laser focus on sustainability, durability and the essentials,” says Jones Snowboards Founder, Jeremy Jones. “The result is a line of purpose-built, eco-friendly apparel for all mountain adventures.” 

The new line includes three collections: Shralpinist, Uphill and Mountain Surf. 

The Shralpinist Collection is outerwear for shredders who climb peaks like alpinists. Both the jacket and pant feature body mapped designs of Gore-Tex Pro’s most rugged and Gore-Tex Pro’s most breathable fabrics in 100% recycled face fabrics. This collection is built for climbing high, riding hard and pushing your limits in extreme conditions. 

The Uphill Collection is designed for long days in the mountains covering huge amounts of terrain through ever changing weather. Featuring cutting edge stretch breathable fabrics, including Jones’ exclusive 40K breathable, 20K waterproof, 100% recycled Peak Bagger jacket fabric, this collection is built to keep you cool and comfortable as you move and warm and dry when you rest. 

The Mountain Surf Collection is do-everything outerwear that’s built to handle every day of the winter and any approach to the mountains. Featuring soft touch, four-way stretch 20K/20K body mapped fabric and 100% recycled PrimaLoft insulation, this collection is so comfortable and versatile you won’t want to take it off. 

Common design elements found in all three of the collections are informative safety features. As a reminder to pay attention to avalanche danger, jackets include avalanche rescue diagrams inside the lining and five red flag icons on the sleeves. All jackets and pants also feature Recco reflectors, and most pieces are available in a high visibility “Safety Red” colorway. 

To round out the line, Jones has also developed a tight collection of layering pieces including quick-dry recycled polyester tees, a merino wool tee, a 100% recycled polyester fleece mid layer and Jones’ signature Re-Up Down Puffy. The Re-Up Down Puffy is the most sustainable jacket of its kind and features Allied-Feather’s 100% recycled 750-fill RENU down, 100% recycled nylon face fabric and 100% recycled trims. The RENU down is upcycled from post-consumer products and sanitized before it’s second life. 

The environmental and social impact of the new outerwear collection is equally important to Jones as the apparel’s performance. Every piece in the line is made with the most sustainable materials possible. All materials are Oekotex and/or Bluesign certified, and a vast majority are recycled. Jones’ production facilities are all BSCI or WRAP certified, which guarantees that the people who make the apparel receive fair salaries and work in a safe and clean working environment. As a member of 1% For The Planet, every tee, jacket or pant Jones sells also gives back to environmental organizations that help protect clean air, clean water and a healthy planet. 

black and white logo featuring mountain and the word JONES below

Jones Snowboards was founded in 2008 by pioneering snowboarder Jeremy Jones.

“The Jones outerwear line is the result of more than two years of relentless designing and testing,” says Chris Westen, Global Lead Jones Apparel. “With more than ten rounds of prototyping we stopped at nothing to develop the perfect fits and source the most durable and environmentally friendly materials possible. It’s incredibly exciting to finally debut this collection of Jeremy’s dream mountain outerwear to the snow community.”

About Jones Snowboards

Snowboarding pioneer Jeremy Jones founded Jones Snowboards in 2008 with one goal: To make the ultimate snowboarding gear that balances unmatched performance and durability with industry leading sustainable manufacturing practices. 

The clarity and inspiration one absorbs in the mountains is essential to all things Jones. Our products reflect endless winters filled with bell-to-bell resort days, pre-dawn skin tracks, first descents and weeks spent camping out under the stars and summits. We field test, then tweak and refine our mountain born designs working with cutting edge materials and groundbreaking construction techniques. 

Our quiver includes snowboards, splitboards, bindings, backpacks, poles, mountain safety gear, technical outerwear and sustainable apparel. No matter where you roam or how you ride, Jones Snowboards has everything you need for your next adventure. 

SHRALPINIST COLLECTION | EQUIPMENT FOR THE UNKNOWN 

Shralpinist 3L GORE-TEX PRO JACKET Mother Nature can be ferocious. And when breaking new ground in the mountains, you have to be ready to deal with it. “Full value” conditions are part of the game. From extreme winds and pounding snow to driving rain, the Shralpinist 3L GORE-TEX PRO Jacket will keep you comfortable in uncomfortable situations, so you can give the mountains the focus they demand. What makes this jacket so unique is its groundbreaking, body mapped GORE-TEX PRO fabric design. The hood and arms, where you get wet, are made with the most rugged GORE-TEX PRO fabric available, and the torso, where temperature regulation is critical, is made with most breathable GORE-TEX PRO fabric available, made with 100% recycled nylon face fabric with solution dyed backer. Balancing comfort, durability and sustainability with an ergonomic fit, the Shralpinist 3L GORE-TEX PRO Jacket is designed for pushing your limits and embracing the unknown. 

COLORS: Safety Red, Stealth Black 

MEN’S SIZES: XS, S, M, L, XL 

Shralpinist 3L GORE-TEX PRO Pants To make the impossible become possible you need equipment that’s ready to handle anything the mountain throws at you. The Shralpinist 3L GORE-TEX PRO Pant is built for no limits, no boundaries riding in the harshest conditions. What makes this pant so unique is it’s groundbreaking, body mapped GORE-TEX PRO fabric design. The seat and knees, where you need protection while climbing or sitting, are made with the most rugged GORE-TEX PRO fabric available, and the insides of the legs, where heat is generated as you move, are made with the most breathable GORE-TEX PRO fabric available, made with 100% recycled nylon face fabric with solution dyed backer. Balancing comfort, durability and sustainability with an ergonomic fit, the Shralpinist 3L GORE-TEX PRO Pant is designed for pioneering adventures in extreme conditions. 

COLORS: Safety Red, Stealth Black 

MEN’S SIZES: XS, S, M, L, XL 

UPHILL COLLECTION | HIGH PERFORMANCE FOR HIGH ENERGY ADVENTURES 

Peak Bagger Jacket When it comes to gear, we are not a fan of compromises. To hike and explore to our full potential we need waterproof AND breathable outerwear. The Peak Bagger is a lightweight jacket with a tailored fit that’s made for dark starts straight through to afternoon squalls. The Peak Bagger is made with a Jones exclusive fabric developed with Teijin that offers remarkable four-way stretch, 20K waterproof / 40K breathable performance. The fabric is soft to the touch, abrasion resistant, 100% recycled and excels in all conditions, whether cold, wet or warm. Set your pace and go big with perfect all-day temperature regulation in this jacket that’s designed to keep you dry all day, inside and out. 

COLORS: Pine Green, Safety Red 

MEN’S SIZES: XS, S, M, L, XL 

High Sierra Pant What’s the secret to going big? Keep moving. The High Sierra Pant is the ultimate touring pant for high movement, high mileage days in the skintrack. From dry desert starts to stormy summits, these pants are designed to offer the comfort and performance you need for endurance days in the mountains covering a wide range of terrain. Featuring a tailored fit and super breathable, 52% recycled, four-way stretch, abrasion resistant fabric, the High Sierra Pant will let you confidently set your sights on the horizon and go deep. 

COLORS: Stealth Black 

MEN’S SIZES: XS, S, M, L, XL 

MOUNTAIN SURF COLLECTION | ALL CONDITIONS, EVERY DAY COMFORT 

Mountain Surf Parka The Mountain Surf Parka is the super comfortable, do everything jacket for snow seekers who want to ride-it-all. The parka features a relaxed fit and a high performance, body mapped fabric layout that uses two unique 52% recycled polyester fabrics. The hood and arms, where you most often get wet, are made with rugged, abrasion resistant 20K waterproof / 20K breathable ripstop fabric, and the torso, where temperature regulation is critical, is made with four-way stretch 20K waterproof / 20K breathable fabric. The Parka is also lightly insulated with Primaloft and lined with 100% recycled stretch polyester for those chilly mornings waiting for first chair or leaving the trailhead before dawn. From frigid storm days to warm bluebird days, the Mountain Surf Parka offers the warmth and breathability to ride hard and stay dry any day of the season. 

COLORS: Summit Khaki, Pine Green, Stealth Black

MEN’S SIZES: XS, S, M, L, XL 

Mountain Surf Bib The Mountain Surf Bib is built for shredding hard, hiking hard, and tweaking harder! The bib features a relaxed fit and a high performance, body mapped fabric layout that uses two unique recycled polyester fabrics. The seat and knees, where you most often get wet, are made with rugged, abrasion resistant 20K waterproof / 20K breathable ripstop fabric, and the torso and thighs, where heat is generated as you move, are made with four-way stretch 20K waterproof / 20K breathable fabric. The bib is also lined with 100% recycled stretch polyester. Offering the perfect balance of mobility, breathability and protection, the Mountain Surf Bib is the bib you can live in all season. 

COLORS: Pine Green, Stealth Black 

MEN’S SIZES: XS, S, M, L, XL 

LAYERING | ESSENTIAL LAYERS FOR ALL-CONDITIONS 

Re-Up Down Puffy The Re-Up Puffy is simple, sustainable warmth for your body and soul. Featuring Allied Feather’s upcycled 750-fill down and a water repellent 100% recycled outer shell, it’s the first technical puffy jacket in the world to feature 750-fill recycled down. Layer it under a shell jacket on brisk mid-winter days or slip into it on the summit. The Re-Up puffy is on Jeremy Jones’ back, or in his pack, every time he leaves the trailhead. 

COLORS: Safety Red, Pine Green, Summit Khaki, Stealth Black 

MEN’S SIZES: XS, S, M, L, XL 

December Fleece Shirt Cozy, midweight polar fleece button down made with 100% recycled polyester. Perfect for layering or cruising around the town. Snap closure front and cuffs. 

MEN’S SIZES: XS, S, M, L, XL 

Mountain Aloha Shirt Lightweight, quick dry sun shirt made with 100% recycled polyester and PFC-Free DWR coating. Perfect for sunny days on trail and summer activities. Snap closure front. Art by RP Roberts. 

MEN’S SIZES: XS, S, M, L, XL 

Mountain Merino Tee Soft and warm tech tee made with 100% mulesing free merino wool. Perfect quick drying base layer for dynamic adventures in any season. 

MEN’S SIZES: XS, S, M, L, XL 

Mountain Surf Tee + Ama Dablam Tee Comfortable and quick drying tee made with 95% recycled polyester and 5% Elastan. Ama Dablam Tee Art by RP Roberts. 

MEN’S SIZES: XS, S, M, L, XL

Contact: Dax Kelm, dax@groundswellpr.com | 307.699.4459

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