Jones Snowboards

After 10 years building its foothold in the U.S. snowboard market, California-based Jones Snowboards announced today that the brand will start selling apparel for the first time later this year. A new line of outerwear including jackets, bibs, pants, and base layer pieces will ...read more

TRUCKEE, CA (January 4, 2021) — Rooted in his lifelong passion for snowboarding, wilderness exploration and environmental activism, Jeremy Jones is proud to announce the launch of Jones’ first technical outerwear line. Created to balance unmatched performance and durability with ...read more

In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a free-wheeling Zoom conversation with Jeremy Jones, pro snowboarder and founder of Protect Our Winters and Jones Snowboards. The two, who are first cousins, talk about how Jones’ new ...read more

People are 18 percent more likely to vote if they've formulated a plan to do so before election day. And this year, polls show that 70 percent of Americans would rather vote by mail than in person. That's the basic calculus that led to the creation of Protect Our Winter's newest ...read more

When he was a homeless teen living in San Diego, Ryan Hudson crossed paths with Outdoor Outreach, a nonprofit that introduces underserved kids to the outdoors, and it changed the trajectory of his life. He went on to compete in The North Face Masters of Snowboarding and the ...read more

The aisles were rocking on Day 1 of Outdoor Retailer Snow Show 2020. Here’s just some of what went down. Have a news tip? Email us at snewsedit@aimmedia.com. Stay up to date and get Industry Buzz delivered to your inbox by signing up for our newsletter. Some hard truths: The ...read more

Snowboarding wouldn't be the sport and community it is today if it wasn't for Jake Burton Carpenter. The OG snowboarder and founder of Burton Snowboards died on Wednesday night at age 65 from a recurrence of cancer. Employees learned of his death through an email sent by Co-CEO ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com NPD holiday predictions: Matt Powell, Vice President, Senior Industry Advisor, Sports, says "I am predicting a challenged holiday season for sports retail, though ...read more

In 1994, Kemper Snowboards went kaput after it was sold to an in-line skate company on the East Coast. But former professional snowboarder, Jib Hunt, driven by nostalgia, is resurrecting it. For Hunt, 43, launching this one-man show is a culmination of his life experience. Hunt ...read more

Last year, the Super Bowl, one of the largest events in the country with more than 100,000 attendees, sought to keep 90 percent of waste out of landfills and send 10 percent to a waste-to-energy plant. Due to its magnitude, some were skeptical. But they pulled it off. Now, it's ...read more

Full disclosure: Gear is a wicked subjective thing. Always has been, always will be. To curate this list, our team of hardcore—and highly opinionated—gearheads pored over hundreds of new product launches, reading the specs and sifting through the marketing promises. We zoomed in ...read more

Wash your down, protect the rainforest Allied Feather & Down is launching an outdoor industry first: a palm oil-free home detergent that’s formulated just for down. (Palm oil is in environmentalists’ crosshairs because its cultivation causes deforestation in the tropics.) ALLIED ...read more