Apparel

This is the first part in a series of three stories highlighting the creative ways outdoor businesses have pivoted during the pandemic-era. Their solutions may seem small, but the ideas have huge impacts. Read part 2 about Selk'bag here. Read part 3 about United By Blue here. ...read more

Naomi Blackman and Mikayla Wujec, the 31-year-old co-founders of Alder Apparel, have been friends since childhood. Before founding the Toronto-based women’s outdoor clothing company, Blackmen spent a decade working in marketing, including at the retail chain Joe Fresh. Wujec’s ...read more

Whether it's for environmental reasons or because nobody likes constantly slathering sunscreen all over their body and hands when adventuring, more and more people are discovering sun-protective clothing, and outdoor retail shop employees can help even more. With SNEWS’ Retail ...read more

Selling sports bras can be thought of as a women-only sell, but it doesn’t have to be a mythological category in an outdoor shop that some floor warriors shy away from. With SNEWS’ Retail College: How to Sell Sports Bras online course, sales associates will dive into the ...read more

Regardless of where your store is located, there’s huge potential to make selling insulating layers a thriving category. Whether it’s a lightweight jacket for getting groceries or walking the dog when the temps dip to an expedition-weight down suit and everything in between, ...read more

Hot New Products are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Pitched by SheFly Apparel Co-Founders Charlotte Massey, Bianca Gonzalez, and Georgia Grace Edwards: We're revolutionizing women's outdoor ...read more

If you were to combine the style of chino pants and the comfort of pajama bottoms into a single pair, you would get the North Dome pants from The North Face. But, there’s more to the story: They're actually climbing pants. Made of a cotton blend, these pants are comfortable and ...read more

Hot New Products are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Pitched by Richard Rhett, founder of Sierra Madre: Picture this: It’s a cold December morning and you’re layering up like the Michelin Man ...read more

Virtually every customer who walks in your shop is a potential buyer of travel underwear. Technical undies are an easy upsell item for any camper, hiker, runner, skier, cyclist, or traveler. Our free course will help any sales associate—seasoned veterans or fresh new hires—lock ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Gary Lenett, CEO and founder of DUER. Inspired by the woman wanting more from her clothing, DUER Women’s is no pink, all ...read more

The average American woman is 5 feet 3 inches tall, weighing about 165 pounds with a waist circumference of about 38. That's a pants size 16 or 18—sizes that most outdoor brands aren't making and retailers aren't selling. Marmot, and many others, stop at size 14 or 16 for women. ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Keith Eshelman and Sevag Kazanci, co-founders of Parks Project. Every purchase from Parks Project directly supports your ...read more

Raise your hand if the only downfall to summer is finding that faultless pair of shorts? United By Blue’s new Anywhere Short is truly for anywhere, anytime, any activity, and any body, that being the operative word. I often feel self-conscious in shorts because they aren’t ...read more

Greg Thomsen has had almost every job imaginable in the outdoor industry: a climbing guide, a sales rep, a specialty outdoor retailer, a product designer, owner of Mountainsmith, co-founder of Wilderness Experience. For the last decade, Thomsen has served as the chief outdoor ...read more

Hiking boots, hiking shoes, trail running shoes, skis, sleeping bags, ski jackets and pants, polar fleeces, and all other apparel, footwear and sporting goods are the new victims of the U.S.-China trade dispute. President Donald Trump followed through with his plan to impose a ...read more

Ride the elevator with John Gage, co-founder of Appalachian Gear Company. Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. The over-use of synthetic fibers in garments has led to microplastic ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Jordan Basile, founder of Deso Supply Co. Designed in the Sierra Nevada and manufactured in California, Deso Supply Co. ...read more

In 1965, the world was a complicated place. Sir Winston Churchill died, Dr. Martin Luther King led thousands of nonviolent protests, and The Beatles descended upon America with a frenzied second USA tour. But, tucked away in a house in a quiet corner of England called Batley, ...read more

Imagine if at the end of a jacket's life, instead of throwing it away or donating it, you could plant it right in your garden alongside your vegetables and flowers. Today, PrimaLoft introduced a new type of synthetic insulation based off of that thinking. The new material is ...read more

Elísabet Elfa Arnarsdottir grew up in Iceland. Playing outside and exploring the country’s vast wilderness was part of everyday life—and so was wearing functional outdoor clothing that had zero style. So Arnarsdottir made her own. Now, she’s making clothes for the world. As a ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Elina Björklund, CEO of Reima. With the growing national conversation around “rewilding” our children—think of the ...read more

Fjällräven Abisko Trekking Tights As I descended the loose rock of a 13,000-foot mountain in Telluride, Colorado, my foot slipped. Feet first, I took the bumpy ride on my bum down a few feet of choss until I was stopped by a grassy patch. Expecting searing pain when I stood up, ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Curt Nichols, founder of Glade. This might just be the most comfortable shirt you’ve ever worn. Seriously, you need to ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Bradley Spence, of Boulder Denim. Launched July 23 on Kickstarter, Boulder Denim’s Denim 2.0 features a proprietary ...read more