Virtually every customer who walks in your shop is a potential buyer of travel underwear. Technical undies are an easy upsell item for any camper, hiker, runner, skier, cyclist, or traveler. Our free course will help any sales associate—seasoned veterans or fresh new hires—lock in more sales in the travel underwear category.

We partnered with apparel buyer Marc Pearson of Idaho Mountain Touring to bring you floor-proven insights and techniques to guide customers towards technical travel underwear that’s right for them.

In a special video lesson, retail rock star Malcolm Daly breaks down the category and offers his hard-won lessons.

You’ll also learn:

  • The features and benefits of synthetic versus wool versus cotton
  • The pros and cons of different cuts and styles
  • Merchandising tips and tricks to add interest to your undies display
  • The right questions to ask customers in order to steer them to the right product
  • How to handle customers embarrassed to talk about unmentionables
  • And more!

All our courses are FREE to qualified retailers. They’re quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop). Enroll here and start selling more travel undies today!

More Retail College courses

Check out our other new courses, How to Sell Portable Power and How to Sell Footwear. And be on the lookout for the following courses, rolling out soon.

How to Sell Backpacks (launch date 11/18/19)

How to Sell Sports Bras (launch date 12/16/19)

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles

How to Sell Sleeping Bags

If you're a brand interested in sponsoring a course, please reach out to Casey Vandenoever at cvandenoever@aimmedia.com.

Related

Pink sports bra on mannequin with chalkboard sign next to it

Retail skills: How to sell sports bras

Selling sports bras can be thought of as a women-only sell, but it doesn’t have to be a mythological category in an outdoor shop that some floor warriors shy away from. With SNEWS’ Retail College: How to Sell Sports Bras online course, sales associates will dive into the ...read more

jar of fluffy white down with three jackets hanging in background

Retail skills: Sell more insulated apparel

Regardless of where your store is located, there’s huge potential to make selling insulating layers a thriving category. Whether it’s a lightweight jacket for getting groceries or walking the dog when the temps dip to an expedition-weight down suit and everything in between, ...read more

Four technical short sleeve T-shirts spread across a hardwood floor--one pink, one green, one light blue, one purple

This free online course will help you sell more tech T-shirts in your store

Most avid outdoor adventurers know to leave the cotton at home during any aerobic activity. Yet there are tons of people who wear what they have, not knowing the benefits of a T-shirt made from a technical fabric like wool or polyester. It’s time to enlighten them. With SNEWS’ ...read more

Little boy with blue eyes wearing a baseball cap and green headnet and long sleeved blue shirt eating a spoonful of macaroni and cheese

Learn how to sell bug-repellent clothing

Nobody wants to be bothered by mosquitoes, flies, no-see-ums, or any other bug while trying to enjoy nature. But more and more people are steering clear of chemical bug repellents like DEET. That’s why bug-repellent clothing can be a great alternative for consumers looking to ...read more

Water bottle wall at Gearheads Outdoor Store

Retail skills: Sell more water bottles

From wide- and narrow-mouth, and plastic or stainless steel, to insulated or not, there are so many options when it comes to water bottles. And, often, there’s a paralysis of choice when it comes to customers trying to find a new one. With SNEWS’ Retail College: How to Sell Water ...read more

UCO Pika portable power and light

Check out our new FREE Retail College course: Sell more portable power products

Following the launch of our "Boost Your Sales: Footwear" course last year, we're rolling out 12 more Retail College classes over the next several months to help outdoor specialty retailers boost their sales in numerous categories.  We know that you have other training tools at ...read more

MSR Mini Works Ex Filter

Retail skills: Learn how to sell water treatment devices

The last thing you (or your customers) want is to get a water-borne illness during or after a great adventure, so understanding the various types of backcountry water treatment devices critical. With SNEWS’ Retail College: How to Sell Water Treatment online course, sales ...read more

Two hikers with backpacks and trekking poles walking down a hillside path with a valley below them and a big pale blue sky above

Learn how to sell trekking poles

Whether they’re used to help reduce knee pain while hiking downhill, add balance while trekking, or to pitch an ultralight tent, trekking poles can be a great addition to a hiker’s gear closet. But there’s more to the category than ensuring he has the right length pole. With ...read more

Customer looking at Big Agnes sleeping bag in retail store

Retail skills: Learn the ins and outs of selling sleeping bags

Mummy, rectangular, ultralight, synthetic, down, water-repellent down, full zip, no zip, and the list of sleeping bag options continues. It’s no wonder why customers’ heads spin when starting a sleeping bag search, which poses a substantial opportunity to connect with your shop. ...read more