Online Education
Learn how to sell sun-protective clothing
Whether it's for environmental reasons or because nobody likes constantly slathering sunscreen all over their body and hands when adventuring, more and more people are discovering sun-protective clothing, and outdoor retail shop employees can help even more. With SNEWS’ Retail ...read more
Learn how to sell trekking poles
Whether they’re used to help reduce knee pain while hiking downhill, add balance while trekking, or to pitch an ultralight tent, trekking poles can be a great addition to a hiker’s gear closet. But there’s more to the category than ensuring he has the right length pole. With ...read more
This free online course will help you sell more tech T-shirts in your store
Most avid outdoor adventurers know to leave the cotton at home during any aerobic activity. Yet there are tons of people who wear what they have, not knowing the benefits of a T-shirt made from a technical fabric like wool or polyester. It’s time to enlighten them. With SNEWS’ ...read more
Learn how to sell bug-repellent clothing
Nobody wants to be bothered by mosquitoes, flies, no-see-ums, or any other bug while trying to enjoy nature. But more and more people are steering clear of chemical bug repellents like DEET. That’s why bug-repellent clothing can be a great alternative for consumers looking to ...read more
Retail skills: Learn the ins and outs of selling sleeping bags
Mummy, rectangular, ultralight, synthetic, down, water-repellent down, full zip, no zip, and the list of sleeping bag options continues. It’s no wonder why customers’ heads spin when starting a sleeping bag search, which poses a substantial opportunity to connect with your shop. ...read more
Retail skills: Sell more water bottles
From wide- and narrow-mouth, and plastic or stainless steel, to insulated or not, there are so many options when it comes to water bottles. And, often, there’s a paralysis of choice when it comes to customers trying to find a new one. With SNEWS’ Retail College: How to Sell Water ...read more
Retail skills: Learn how to sell water treatment devices
The last thing you (or your customers) want is to get a water-borne illness during or after a great adventure, so understanding the various types of backcountry water treatment devices critical. With SNEWS’ Retail College: How to Sell Water Treatment online course, sales ...read more
Retail skills: How to sell sports bras
Selling sports bras can be thought of as a women-only sell, but it doesn’t have to be a mythological category in an outdoor shop that some floor warriors shy away from. With SNEWS’ Retail College: How to Sell Sports Bras online course, sales associates will dive into the ...read more
Retail skills: Sell more insulated apparel
Regardless of where your store is located, there’s huge potential to make selling insulating layers a thriving category. Whether it’s a lightweight jacket for getting groceries or walking the dog when the temps dip to an expedition-weight down suit and everything in between, ...read more
Retail skills: Sell more backpacks
Almost every adventure starts with a backpack, making it one of the key categories in any retail shop. And selling packs successfully (and responsibly) requires deep technical knowledge of features, fitting, and use. Our free online course will help any sales associate—seasoned ...read more
Take our FREE course: How to Sell Travel Underwear
Virtually every customer who walks in your shop is a potential buyer of travel underwear. Technical undies are an easy upsell item for any camper, hiker, runner, skier, cyclist, or traveler. Our free course will help any sales associate—seasoned veterans or fresh new hires—lock ...read more
Check out our new FREE Retail College course: Sell more portable power products
Following the launch of our "Boost Your Sales: Footwear" course last year, we're rolling out 12 more Retail College classes over the next several months to help outdoor specialty retailers boost their sales in numerous categories. We know that you have other training tools at ...read more
Want better gear training for your shop's sales staff?
It's a common refrain we've heard from retailers over the years: "I wish I had more training resources for my staff." What if you had unlimited access to free online gear training modules that are independently taught, not tainted by any one brand trying to get you to sell more ...read more
Want to be an outdoor writer? We'll teach you.
It sounds like a dream job, doesn't it? Getting paid to travel, backpack, climb, ski, and test gear. All you have to do is write about it. We're here to tell you that the dream is real. With more print and online publications than ever, it's a great time to break into the ...read more