Whether it's for environmental reasons or because nobody likes constantly  slathering sunscreen all over their body and hands when adventuring, more and more people are discovering sun-protective clothing, and outdoor retail shop employees can help even more. With SNEWS’ Retail College: How to Sell Sun-Protective Clothing online course, sales associates will dive into the pros and cons of impregnated clothes, how long the applications last, various treatment types, and more. With this course you’ll learn the ins and outs of closing a sun-protective clothing sale and keeping your customers happy.

To create this course, we partnered with Dave Weeks, a 17-year veteran sales associate at Summit Hut in Tucson, Arizona.

And in a special video lesson, retail rock star Malcolm Daly reminisces on his Johnson Baby Oil "rotisserie" days, and how he's learned to upsell customers on UPF clothing.

You'll also learn:

  • How to engage your customer and ask the right questions
  • How to convey the importance of sun-protective clothing
  • How to differentiate fabrics and materials
  • How to decipher various sun-protective coatings and applications
  • How to explain the benefits of the most common features of sun protective clothing 

All our courses are FREE to qualified retailers. They're quick and easy to take on any mobile device (and a great way to hone your skills during slow times in the shop).

More Retail College courses

Check out all our other courses, all free to qualified retailers.

How to Sell Sleeping Bags

How to Sell Footwear

How to Sell Backpacks

How to Sell Portable Power

How to Sell Sports Bras

How to Sell Insulation

How to Sell Tech Tees

How to Sell Sun Clothing

How to Sell Bug Clothing

How to Sell Water Treatment

How to Sell Trekking Poles

How to Sell Water Bottles & Hydra

Related

Little boy with blue eyes wearing a baseball cap and green headnet and long sleeved blue shirt eating a spoonful of macaroni and cheese

Learn how to sell bug-repellent clothing

Nobody wants to be bothered by mosquitoes, flies, no-see-ums, or any other bug while trying to enjoy nature. But more and more people are steering clear of chemical bug repellents like DEET. That’s why bug-repellent clothing can be a great alternative for consumers looking to ...read more

Pink sports bra on mannequin with chalkboard sign next to it

Retail skills: How to sell sports bras

Selling sports bras can be thought of as a women-only sell, but it doesn’t have to be a mythological category in an outdoor shop that some floor warriors shy away from. With SNEWS’ Retail College: How to Sell Sports Bras online course, sales associates will dive into the ...read more

jar of fluffy white down with three jackets hanging in background

Retail skills: Sell more insulated apparel

Regardless of where your store is located, there’s huge potential to make selling insulating layers a thriving category. Whether it’s a lightweight jacket for getting groceries or walking the dog when the temps dip to an expedition-weight down suit and everything in between, ...read more

Two hikers with backpacks and trekking poles walking down a hillside path with a valley below them and a big pale blue sky above

Learn how to sell trekking poles

Whether they’re used to help reduce knee pain while hiking downhill, add balance while trekking, or to pitch an ultralight tent, trekking poles can be a great addition to a hiker’s gear closet. But there’s more to the category than ensuring he has the right length pole. With ...read more

a colorful wall of backpacks at Backcountry Experience

Retail skills: Sell more backpacks

Almost every adventure starts with a backpack, making it one of the key categories in any retail shop. And selling packs successfully (and responsibly) requires deep technical knowledge of features, fitting, and use. Our free online course will help any sales associate—seasoned ...read more

Water bottle wall at Gearheads Outdoor Store

Retail skills: Sell more water bottles

From wide- and narrow-mouth, and plastic or stainless steel, to insulated or not, there are so many options when it comes to water bottles. And, often, there’s a paralysis of choice when it comes to customers trying to find a new one. With SNEWS’ Retail College: How to Sell Water ...read more