BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development.

Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon, Cahn and Bush all bring decades of product design and development experience that will rapidly advance the brand’s skin-out A/SYS technical apparel system.

“We are so excited to have Sonia on the ARTILECT team,” said Bush. “We’re building something different from day one, and Sonia brings an intense mix of passion, skill and experience to enable us to develop an entirely new technical apparel system on the core of innovation, sustainability and performance. Everyone on the ARTILECT team will be pushing each other to make amazing products, and Sonia will be a key component to reaching our goals. To be starting ARTILECT with Sonia and Erica bringing our product to life is just incredible.”

Lunardon is well known in the performance apparel industry for her expertise, and her prior roles include almost a decade as Product Development Manager at The North Face as well as technical design roles at Fox Racing and Alpinestars.

“When I first spoke with Trent and heard what the brand was about, I knew ARTILECT was a team - a movement - that I wanted to be part of,” said Lunardon. “It’s not every day that a new global force comes to market. We’re ready to shake things up and bring apparel to the market that blows people’s minds and elevates performance on every level.”

Sonia Lunardon, Director of Technical Design and Development, ARTILECT

Sonia Lunardon, Director of Technical Design and Development, ARTILECT

ARTILECT is founded as a creative outdoor apparel studio focused on elevating human performance in any environment, and creating apparel systems that anticipate consumer needs from the inside out. The brand will meld technology, style and function, with sustainability as a core principle from day one.

The core of the ARTILECT line is A/SYS®, a comprehensive technical apparel system. Each individual style will offer next-level performance as a stand alone, but greatly optimized when worn in the ARTILECT system. Every item in the A/SYS apparel system is designed with an understanding of the critical importance of moisture management, thermoregulation, breathability, and performance, and will reflect a style that’s uniquely ARTILECT. The ARTILECT brand is designed for those people who are looking to the future of the action/outdoor market, and who desire the absolutely best performance and style.

A preview of ARTILECT’s first product offering will be available to retailers and the media in December, 2020, with the first line available in retail as of Fall 2021.


Equal parts art and intelligence, ARTILECT is an apparel studio shaped by a deep respect for the past, with a laser-focus on the future. We are a team of innovators and rule breakers driven by a relentless pursuit of progress, utilizing innovative technologies in materials, construction, and fit. We exist to empower today’s intrepid explorers at the highest levels of performance, balanced by maximum sustainability for future generations. Born in Boulder CO, alive in the world. Learn more at and join us on Instagram at

Media Contact:
Matt Bennett
ECHOS Communications



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