Ritchey Design Hires New U.S. Director of Marketing

Sean Coffey, former brand manager for the Easton and Blackburn brands, now leads the Ritchey Design and Syncros marketing team in a newly created position

SAN CARLOS, Calif. - June 15, 2010 - Ritchey Design, Inc. recently hired Sean Coffey as its U.S. director of marketing, a newly created position that will bolster Ritchey Design's marketing team in its efforts to strengthen the Ritchey Design and Syncros Applied Technology brand positions.

Coffey comes to the Ritchey Design marketing department with eight years of experience managing Easton Bell Sports' (EBS) Easton and Blackburn brands. While at EBS, Coffey was closely involved with product development, web development, team sponsorship, public relations, copy writing and ad/catalog creation.

Before Coffey joined EBS, he was a web editor and staff writer at Rodale Publishing for Bicycling Magazine where he tested and reviewed products, wrote tech and feature stories, and managed the magazine's web content.

"The Ritchey and Syncros brands have a long history of category-leading product innovation backed by World Class race results," said Coffey. "I'm happy to be a part of the team, and excited to help drive these brands to the next level."

Ritchey Design sought a director of marketing with experience leading brand development and marketing strategies to improve brand presence and strengthen sales management directives.

"Sean's experience bringing Easton and Blackburn back into prominence proves that he is the right person to strengthen the Ritchey and Syncros brands within and outside the bike industry," said Ming Tan, Ritchey Design's General Manager. "The marketing team under Sean's leadership is now tasked to make significant steps forward in renewing Ritchey and Syncros' brand presence with loyal and new audiences."

Coffey's first day with Ritchey Design was Monday, June 14, 2010.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of "Break-Away" travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.

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Chip Smith, SOAR Communications for Ritchey Design, 801.656.0472(wk)/801.597.7515(cell), csmith@soarcomm.com


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