Ritchey Design Kicks Off “The Ritchey Diet” Dealer Promotion

Ritchey Design recently launched “The Ritchey Diet,” a pair of specially priced SuperLogic and WCS Carbon retrofit kits, available for pre-order by authorized Ritchey dealers during the month of March. The promotion aims to drive more business to Ritchey dealers while saving end consumers between $280-$330 on lightweight bike components.
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SAN CARLOS, Calif. – March 11, 2008 – Ritchey Design recently launched “The Ritchey Diet,” a pair of specially priced SuperLogic and WCS Carbon retrofit kits, available for pre-order by authorized Ritchey dealers during the month of March. The promotion aims to drive more business to Ritchey dealers while saving end consumers between $280-$330 on lightweight bike components.

“While many cyclists may have less discretionary income to invest in the latest top-of-the-line road bikes, 2009 is undoubtedly the year for component upgrades,” said Steve Parke, general manager and vice president of marketing for Ritchey. “If it will result in a faster time or better climb, cyclists are still very interested making game changing upgrades to their bikes.”

In addition to reducing overall bike weight, each of the cockpit components included in the Super Logic and WCS Carbon retrofit kits are available in Ritchey Fit Logic sizes. The range of Ritchey Fit Logic sizes help dealers custom fit each rider to their bike (using handlebars, stems and seatposts) for a more efficient and comfortable ride.

“‘The Ritchey Diet' is a great opportunity for dealers to fill the needs of the high-end, project bike and upgrade buyers who are looking to reduce overall bike weight but want to ensure component strength and high-quality engineering,” Parke said.

The SuperLogic Parts Kit includes:
• SuperLogic UD Carbon Evolution Handlebar
• WCS UD Carbon 4Axis Stem
• SuperLogic UD Carbon WCS 1Bolt Seatpost
• WCS UD Carbon Road Fork
Suggested MSRP: $999.95

The WCS Carbon Parts Kit includes:
• WCS Carbon Evolution Handlebar
• WCS Caron 4Axis Stem
• WCS Carbon 1Bolt Seatpost
• WCS UD Carbon Road Fork
Suggested MSRP: $939.95

"The Ritchey Diet" pricing promotion for retailers runs through the end of March. Pricing is available directly through Ritchey by calling 1-800-748-2439.

About Ritchey Design, Inc.
Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of “cockpit” components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of “Break-Away” travel bicycles for traveling cyclists. For more information about Ritchey Design, please visit www.ritcheylogic.com.

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MEDIA CONTACTS:
Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk), 817.929.8123(cell), mlansford@soarcomm.com.

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