ISIS® introduces game-changing DriDown™ hydrophobic down insulation

Embracing the concept of “Beautiful Utility,” ISIS® blends distinctly feminine style with superior performance for any winter adventure

ISIS® introduces game-changing DriDown™ hydrophobic down insulation in new for Fall 2013 apparel line

Embracing the concept of “Beautiful Utility,” ISIS® blends distinctly feminine style with superior performance for any winter adventure

BOULDER, COLO. (For Immediate Release) – Embracing the guiding concept of “Beautiful Utility,” ISIS® is introducing DriDown™ hydrophobic down insulation in several new for Fall 2013 insulated pieces, blending feminine styling with high performance materials to create a line of cold weather apparel that will perform in any winter situation.

Featuring colors, styles, and product names inspired by adventures through the Dolomite Mountains of Northern Italy, the Fall 13 line of ISIS® DriDown™ insulated apparel features packable options for backcountry adventure, versatile pieces for mountain town style, and fashion-forward choices for cold weather urban pursuits.

“Today’s woman works hard and plays hard, looking to get the most out of any experience. That’s why we design our apparel to make sure it has the style, technology, and materials to keep women warm, comfortable, and looking great, wherever her adventures take her,” said Kelly Gorder, Vice President of ISIS®. “DriDown™ is an industry leading hydrophobic down technology, so we wanted to incorporate it into our newest line of down insulated apparel to ensure the highest level of performance possible.”

ISIS® will debut three new for Fall 2013 DriDown™ styles at the Outdoor Retailer Trade Show in Salt Lake City in January 2013. The DriDown™ insulated Luce Jacket, Secco Hoodie, and Citta Coat will all be on-hand in booth # 36155.

Light, compressible, and oh so warm, the Luce Down Jacket is ready to work as an outer layer or a layering piece for your next cold weather adventure. Insulated with 800-fill hydrophobic DriDown, this jacket will keep you warmer than ordinary down anywhere from the driest desert to the dampest northwestern rainforest. Able to pack down into its own pocket, the Luce jacket fits easily into any pack, ready to keep you warm in between backcountry laps or during a lunch break on cool weather hikes. A high collar, elastic cuffs, and drawcord hem help keep warmth in and cold air out. ($215)

It’s hard to beat a warm, puffy down jacket when winter weather arrives… unless, of course, that puffy down jacket is insulated with DriDown™ hydrophobic down insulation. The ISIS® Secco Jacket and Hoodie are both stuffed full with loft-retaining 650-fill power DriDown™ to keep you toasty warm and comfortable even in wet, snowy conditions. Both features a high collar and elastic cuffs to keep weather out with a drop tail design for extra coverage. A 100% polyester shell with DWR finish adds durability and extra protection from light rain and melting snow. (Jacket- $189; Hoodie- $229)

ISIS® has taken the hydrophobic advantages of DriDown™ out of the backcountry and into the urban environment with Citta Jacket and Coat. In damp, wet conditions where untreated down loses loft and its ability to insulate, the Citta’s 650-fill DriDown™ will keep you warm and comfortable. The Citta Jacket features a 27” back length, blending coverage with style for any cold weather urban outing. The Citta Coat is a thigh-length piece offering additional coverage for superior warmth and style. The Citta Coat comes with a removable hood. Both pieces come with flared sleeves and internal rib cuffs for style and weather protection. (Jacket- $219; Coat- $259)

About ISIS®

ISIS® creates active, lifestyle, and travel apparel for women who refuse to compromise on quality or performance. With modern styles spanning the five categories of Rainwear, Adventure, Move, Journeys, and Intimates, ISIS® has fun, functional, and flattering options to keep you comfortable and looking your best. Advanced fabrics wick moisture, dry fast, and resist wrinkles, taking you from a trip to the gym to a trip around the world and everywhere in between. ISIS®- Be the Light.