Innovative Fitness Apparel Brand WOLACO Pushes Forward - New York Giants starter, Rashad Jennings, signs on as brand ambassador

Author:
Updated:
Original:

NEW YORK, NY (JUNE 18, 2015) – WOLACO(Way of Life Athletic Co.) – innovative activewear originally designed to address modern day deficiencies in fitness apparel for urban-dwelling athletes – is excited to announce the launch of next-day shipping via their e-commerce site, www.wola-co.com. Founded by former Harvard lacrosse player Terry White, WOLACO was developed to address the need for a different kind of compression short – one that safely and effortlessly holds phones, keys and other valuables, while not detracting from the wearer’s ability to move freely. Terry hopes his first major product, the North Moore Short, will change the way athletes everywhere approach their workouts. Thus far, the response has been overwhelmingly positive, and the company’s only woe has been keeping up with demand.

“With a mission to inspire a higher quality of life through active living, we created WOLACO for the guy who strives to perform his best in every facet of his life” said founder Terry White. “There was a real lack of practical, stylish fitness apparel for the modern athlete, so we’re excited to fill that void. With the launch of our new website, we’ll allow athletes all over the world to experience the unique benefits of our first product, the North Moore Short, in addition to future product lines.”

After one particularly cumbersome run through the streets of Manhattan in 2013, with his key tucked into a sock and his phone bouncing in his pocket, Terry, after a conversation with his roommates in a TriBeCa, NYC apartment, created the concept for WOLACO’s signature product – the North Moore Short. The perfect combination of form, function and style, the North Moore Short is an athletic compression short with two water-resistant, compressive, easy-to-access pockets – one at the hip, for a phone or music device and the other at the thigh, featuring Velcro reinforcement, for keys, cash or credit cards. After a successful Kickstarter campaign, where fundraising goals were exceeded by 400%, WOLACO is now excited to introduce its fitness apparel solutions to an international audience with next-day fulfillment.

To coincide with their one-year in business celebration on June 22, WOLACO has signed Rashad Jennings, the starting running back for the New York Giants, as a brand ambassador. Rashad will be involved in testing prototypes, contributing to the brand’s blog and social media channels and will be featured in an upcoming video campaign ahead of the 2015 – 2016 football season.

Additionally, WOLACO will participate in a series of running events, expos and races, and will launch a customer referral program, in the coming months.

The North Moore Short is currently available in four colors – Gotham Black, Navy Blue, Royal Blue and White – and retails for $45. WOLACO is also offering a variety of graphic, logo tee shirts before their fall product line drops. For more information on WOLACO or the North Moore Short, please visit www.wola-co.com.

About WOLACO

WOLACO was conceived as a solution to modern day deficiencies in fitness apparel – carrying a phone and keeping valuables safe and dry during exercise should be effortless. Founded by a group of former collegiate athletes, WOLACO developed a pocketed, water-resistant, athletic compression short that solved these seemingly obvious shortcomings for city-dwelling athletes – the signature North Moore Short. For more information, please visit www.wola-co.comor the brand on social media: www.facebook.com/WOLACOIncwww.instagram.com/Wola_Coor www.twitter.com/WolaCo.

Related

Screen Shot 2015-08-25 at 9.16.25 AM

Mountainsmith Adds to Brand Ambassador Team

(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is pleased to announce the addition of seven adventure athletes to their 2015-16 brand ambassador team. From documenting mysterious worlds underwater to capturing images of ...read more

Snews Photo

The New Primal Launches Brand Ambassador Team With Surfer Cyrus Sutton & Ultra Runner Kyle Dietz

(Charleston, SC) - The New Primal - makers of the world’s healthiest, most responsibly sourced 100% grass-fed beef and free-range turkey jerky, is pleased to announce the launch of their 2015-2016 brand ambassador team with cinematographer/surfer Cyrus Sutton, and ultra runner ...read more

Madness Progress

The North Face Celebrates 50th Anniversary with “Question Madness” Global Brand Campaign Launch Plus Opening of New York City Flagship Store

ALAMEDA, Calif., -- In honor of its 50th anniversary, The North Face today unveiled its new global brand campaign, “Question Madnessand announced the opening of its first ever New York flagship store on Fifth Avenue. The campaign and flagship store are the next evolution in The ...read more

new fits logo low rez

FITS® Ambassador Continues Tradition of Compassion

FITS® Ambassador Continues Tradition of CompassionJon Bernhard’s Denver based foundation improves lives of sick children Niota, TN (March 16, 2015) — Sometimes all it takes is a bit of compassion mixed with adventure to lift us out of the dark. FITS® Ambassador Jon Bernhard, ...read more

Westcomb Logo

Westcomb launches ambassador search along with new website

Patrick Brown Pale Morning Media patrick@palemorning.com 802.583.6079 Vancouver, British Columbia (For immediate release) – Westcomb is seeking those with a passion for the outdoor experience to fill a roster of innovative adventurers to join the brand’s expanding ambassador ...read more

FTM_Mick_headshot

Fitmoo Co-Founder Mick Purzycki Talks Emerging Brands at Youth Marketing Strategy Conference in New York City on May 20, 2015

Mick Purzycki, co-founder and chief business officer of Fitmoo, Inc., the first social commerce and networking platform for fitness brands, athletes and enthusiasts, will sit on the Emerging Brands Panel at the Youth Marketing Strategy (YMS) NYC conference on May 20, 2015 at the ...read more

RYU Apparel Supports Fitness Resolutions with New Up-Down Program

(VANCOUVER, BRITISH COLUMBIA) Jan. 16, 2017 – RYU Apparel Inc. (TSX VENTURE: RYU; Frankfurt Stock Exchange: RYA), creator of tailored innovation for the urban athlete, is excited to introduce its Up-Down program, which officially launched on Jan. 1, 2017. The Up-Down program is ...read more

ELECTRIC_California_Blk

Electric Hooks Chris Zaldain as New Fishing Ambassador

Electric, a California based eyewear brand, has partnered with Chris Zaldain, an elite angler on the competitive freshwater bass fishing circuit. Chris is joining the best in class when it comes to freshwater fishing with an energy and style all his own. Chris continues to ...read more

SealSkinz Unveils New Website and Ambassador Program in the US

Broomfield, CO (August 1, 2014) - SealSkinz®, makers of waterproof, windproof and breathable accessories for the hands, feet and head, unveils a new website aligned with the brand’s new look for fall 2014. Serving a global consumer base, SealSkinz created specific sites for the ...read more