Implus Announces Acquisition of Global Leisure Concepts


Implus Adds Distribution Operation for Australia & New Zealand

(DURHAM, N.C.) – March 15, 2017 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of Global Leisure Concepts Pty Ltd. (GLC). Based just outside of Melbourne, Australia, GLC previously operated as a distributor of Implus and other branded sporting goods products in the region. GLC’s key shareholders, David Jackson and Stephen Brown, will remain in management roles with the newly formed Implus Australia.

With the acquisition, Implus gains a vertical operation in Australia, a region it had historically serviced through a variety of distributors. Implus plans to expand the current operation over the next 12 months to include more brands within its portfolio.

“Our historical success in Australia has largely been tied to that of our distributors,” said Seth Richards, CEO of Implus. “When the chance arose to join forces with one of our strongest partners, we saw this as a win-win for us and our retailer customers.”

“We are truly excited to join the Implus family,” said David Jackson. “By selling directly to our customers, we feel this is a game changer that will create growth for all Implus brands for many years to come.”

Implus Australia will operate as a subsidiary of Implus which is majority owned by Berkshire Partners, a Boston-based investment firm. GLC represents the sixth acquisition for Implus since Berkshire’s investment in Implus in April 2015.

About Implus
Headquartered in Durham, North Carolina, Implus is an innovative provider of products ranging from footcare and seasonal accessories to fitness and recovery solutions. Implus’ brand family includes Sof Sole®, ForceField™, Balega®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Penguin®, Perfect Fitness®, ICETrekkers®, FitDeck®, DryGuy®, TriggerPoint®, Harbinger®, FuelBelt®, and Spenco®. Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call 800-446-7587 or visit

About Berkshire Partners
Berkshire Partners, a Boston-based investment firm, has raised nine private equity funds with more than $16 billion in aggregate capital and has made over 115 investments in primarily middle market companies since its founding in 1986. Berkshire has developed specific industry experience in several areas including consumer products and retail, communications, business services, industrials and healthcare. Berkshire has a strong history of partnering with management teams to grow the companies in which it invests with the goal of consistently achieving superior investment returns. The firm is currently investing from Berkshire Fund IX, a $5.5 billion fund raised in 2016. The firm seeks to invest $50 million to $500 million of capital in each portfolio company. For additional information, visit

Media Contact:
Verde Brand Communications
Scott Kaier


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