Icebreaker Appoints Rob Fyfe as New Executive Chairman

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Rob Fyfe has stepped up his involvement in Icebreaker to become the Executive Chairman in September of this year.

Icebreaker founder and Chief Executive Officer Jeremy Moon says he is thrilled to have Rob Fyfe more involved in the business.

“The chairman's role is critical and works very closely with the CEO to steer the ship and set the priorities and objectives of the business for the future. I can think of no one better than Rob to be able to do this, given his wealth of experience.

Rob's title will be Executive Chairman which means he will also have an active day-to-day role working in the business on various strategic projects.”

Rob Fyfe has been on Icebreaker's board for 12 months and stepped down as CEO of Air New Zealand late last year, where he has been credited with driving a turnaround in the airline's strategy and culture, as well as keeping it profitable during tough economic times.

Rob Fyfe says he feels privileged to be given the opportunity to be able to contribute to the next phase of the Icebreaker journey.

“The story to date has been one of great vision, passion and belief in the merino story. But now, stimulated by success, competitors are piling into the merino category and Icebreaker must adapt and accelerate their growth and expansion to maintain their leadership position. I'm incredibly excited by the challenge in helping to get Icebreaker to the next level.”

In the last year Icebreaker has re-invented itself as a multi-channel integrated business with company-branded retail stores, wholesale customers and online shops.

Icebreaker is committed to a business model that doesn’t put profits ahead of the environment and is seeking to double sales within the next 5 years through retail growth and global expansion.

Rob Fyfe will be replacing Noel Todd who is stepping down as Chairman of Icebreaker’s Board.

“Noel has been an amazing mentor and inspiration for me over the eighteen years as our chairman. He taught me the value of integrity and reputation in business and how to think big picture and long term. After eighteen years he thinks it's time to hand over the mantel,” says Jeremy.

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon. 

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CONTACT
Jo Miller
Icebreaker
DDI 04 901 5203

Cell 021 221 5171
jo.miller@icebreaker.com

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