Icebreaker is official outfitter of performance layers for Sun Valley Heli Ski Guides

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, is joining forces with Sun Valley Heli Ski Guides as the official outfitter of performance layering for the company’s professional guides.

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, is joining forces with Sun Valley Heli Ski Guides as the official outfitter of performance layering for the company's professional guides. Sun Valley Heli Ski Guides has been bringing skiers into untracked Sawtooth powder since 1966, and celebrates its 40th anniversary this winter season.

“Sun Valley Heli Ski Guides is a crew of seasoned, performance demanding professionals, and heli skiing itself is really the premium expression of alpine skiing and snowboarding”, said Troy Ballard, US market manager for Icebreaker. “As Icebreaker continues to gain traction in the snow sports and outdoor markets, this partnership exemplifies many aspects of the Icebreaker brand, namely performance in a layering system. These pros have a choice in what to wear out there day after day, and they have chosen Icebreaker. Icebreaker is confident that our products can meet the performance layering needs of skiers and snowboarders nationwide.”

“I can't think of a better realm for testing a performance product like Icebreaker, than with heli ski guides,” said Sigi Vogl, marketing director of Sun Valley Heli Ski Guides. “We're out there every day working with temperature extremes, constantly heating up and cooling down. We face unpredictable weather and quite simply, what we wear and the gear we use has to perform. Some of us were already familiar with the benefits of merino, but Icebreaker amazed us with its comfort and performance. It's perfect for a full day of skiing, and we're happy to have them as an official sponsor”.

Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors, and launched the category in 1994. Icebreaker was also the first outdoor apparel company in the world to source merino direct from growers, pioneering the process in 1997. There are now seven distinct pure merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1400 stores in 20 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand Icebreaker uses only pure merino hand-picked from 60 high
stations scattered among the country's Southern Alps to create merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1400 stores in 20 countries throughout Europe, Asia, Australasia, and North outdoor clothing that combines Nature's work with human technology and design. To locate an Icebreaker dealer and to view ranges and styles, log on to: www.icebreaker.com. For further information or an interview with Jeremy Moon contact Alycia Cavadi (617/624.9799 or alycia@momentummediapr.com).

Since 1966, Sun Valley Heli-Ski Guides has offered backcountry guide services in the heart of Sun Valley, the birthplace of helicopter skiing in the US. SVHSG holds the country's longest standing operations permit and retains an outstanding record of safety. SVHSG is a member of Heli Ski US, an organization providing guidelines for heli skiing safety and guide qualifications. SVHSG offers over 750-square-miles of terrain in three mountain ranges. For more information on Sun Valley Heli Ski Guides, contact Sigi Vogl at 208.622.3108 or log on to: www.sunvalleyheliski.com.

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