Icebreaker Rep Tim Richards Expands Territory in the West

Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Tim Richards will be expanding his territory for the brand.
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Icebreaker, the New Zealand based manufacturer of pure merino nature clothing, announced today that Tim Richards will be expanding his territory for the brand. Richards, who has been covering Southern California, Southern Nevada, and Arizona since 2004, will now be servicing dealers in all of California, Nevada, and Arizona.

Richards has seven years of outdoor industry rep experience, working with western states specialty retailers since 1998. Icebreaker USA President Troy Ballard and National Sales Manager Greg McRoberts expanded Richards' territory based on a proven track record of growing the bolstering business in one of the brand's fastest growing regions. In 2006 to date, sales are up 72% for Fall 06 and 81% for Spring 07 in the territory.

Richards' rep agency, Sierra del Oro Trading Company, will continue to operate from its Los Angeles office, and can be reached by phone at 310.312.1494, or via e-mail at timrichards@sierradeloro.biz.

Icebreaker was the first company in the world to develop a merino wool layering system for the outdoors, and launched the category in 1994. Icebreaker was also the first outdoor apparel company in the world to source merino direct from growers, pioneering the process in 1997. There are now seven distinct pure merino fabrics in the Icebreaker system covering underwear, mid layer, and outerwear. Icebreaker is currently distributed to over 1400 stores in 20 countries throughout Europe, Asia, Australasia, and North America. Based in Wellington, New Zealand Icebreaker uses only pure merino hand-picked from 60 high stations scattered among the country's Southern Alps to create outdoor clothing that combines Nature's work with human technology and design. To locate an Icebreaker dealer and to view ranges and styles, log on to: www.icebreaker.com. For further information or an interview with Jeremy Moon contact Alycia Cavadi (617/262.5559 or alycia@momentummediapr.com).

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