Horny Toad Named Vendor of the Year by Grassroots Outdoor Alliance

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Santa Barbara, Calif. – June 16, 2014 – Horny Toad, a lifestyle apparel brand based in Santa Barbara, is thrilled to announce they were named the 2014 Vendor of the Year by Grassroots Outdoor Alliance (GOA). The award, decided by surveying all GOA members, resulted in a first ever tie this year, and Horny Toad shares this accolade with fellow independent outdoor lifestyle apparel brand Kuhl.

“What a tremendous honor to be recognized as the best by the best outdoor specialty retailer group in the country. This award symbolizes meaningful progress towards our mission to be the go to partner for outdoor retailers in the 21st century and this next generation of our industry’s historic evolution,” states Horny Toad CEO, Gordon Seabury. “It was also very fitting to share the stage with our friends at Kuhl who have worked alongside us tirelessly over the last nearly 20 years to build the modern outdoor lifestyle category as independent companies with a long term vision. We shared a laugh together afterwards that our time has finally come after so many years of hard work, dedication and perseverance. Without the support of these great retailers, including this year’s Retailer of the Year Rock Creek Outfitters, we would not be here to enjoy the moment!”

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GOA is a group of independent outdoor retailers organized to serve the needs of its members operating over 100 independent specialty outdoor stores throughout North America. The Vendor of the Year award is conducted by surveying all GOA members and asking that they vote on a single vendor that embodies the best partner to their business. Categories considered by retailers include: service, support, reliability, and overall partnership. “Horny Toad epitomizes what it means to be a best vendor. They consistently demonstrate they are the most dedicated industry partner to specialty outdoor retailers, bar none,” quoted Roanne Miller, GOA president sharing comments from the voting process leading up to the award presentation.

Receiving this award is a true testament to the hard work put in both by the sales team in the field and at Horny Toad’s corporate offices. Humbled to receive such an award, Horny Toad will continue to work towards exceeding retailer’s expectations and looks to remain a top vendor in years to come.

For the latest information on Horny Toad, please visit their website www.hornytoad.com

About Horny Toad

Born in Telluride and based in Santa Barbara, Horny Toad has made clothing for trail to tavern, for the outdoors and just outside your door, since 1996. We see every day as a chance to be social leaders and good environmental citizens and we make business choices that support the things we love – like music, film, great food and getting outside as often as possible. The majority of our fabrics are eco-friendly and designed to meet the needs of both outdoor and city life. Horny Toad is a member of 1% For The Planet, a platform through which we support long-term partners such as The Conservation AllianceSearch Inc. and Leave No Trace. Learn more about us at www.hornytoad.com.

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