HOKA ONE ONE Challenger ATR Wins Editors’ Choice, Best in Class Awards


Trail Runner Magazine Editors’ Choice and Triathlete Magazine Best in Class Awarded to HOKA ONE ONE

Richmond, Calif. (May 26, 2015) — HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK), is pleased to announce it has received the Trail Runner Magazine Editors’ Choice and Triathlete Magazine Best in Class awards for the Challenger ATR. Released in March, the Challenger ATR combines lightweight stability with exceptional traction in a versatile shoe for use across all terrain. Visit www.hokaoneone.com to find a retailer near you.

According to Triathlete, the Challenger ATR “is fairly nimble and quite stable for such a well-cushioned trail shoe,” while Trail Runner applauds the “agility on technical trails and the traction of the outsole’s rubber lugs on dry dirt as well as mud and snow.”

A go-to shoe for runners who enjoy time on and off the trails, the Challenger ATR features the lightweight, smooth-riding characteristics of the award-winning Clifton shoe combined with a more aggressive outsole and increased stability. The Challenger ATR weighs in at 8.6 ounces for a men’s size 9 and retails for $130.

“We are excited that HOKA continues to gain momentum with all types of runners, and to see the Challenger ATR receive such a great reception in the marketplace,” says Jim Van Dine, brand president of HOKA ONE ONE. “The Challenger ATR’s unique combination of lightweight cushioning and traction make it one of our most popular trail shoes and we are honored to have it recognized by Trail Runner and Triathlete as a stand-out product.”

About the HOKA ONE ONE® brand

HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.For more information, please visit www.deckers.com.

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Jen Burn

Backbone Media

970-963-4873 ext. 145


Elizabeth Carey

Backbone Media

970-963-4873 ext. 196